Lmst

#BakingHistory

1918 Royal Baking Powder with Cake recipes.
.
#RoyalBakingPowder #VintageAd #1918Advertising #MochaLayerCake #JellyLayerCake #WWIHomeFront #BakingHistory #RetroRecipes #LadiesHomeJournal #FoodEphemera #VintageCooking #Early20thCentury #BakingHeritage #AmericanHomeBaking #HistoricalAdvertisement #retro #vintage

This vintage advertisement from The Ladies’ Home Journal (December 1918) promotes Royal Baking Powder with two festive cake recipes—Mocha Layer Cake and Jelly Layer Cake—illustrated in vivid color. The ad reflects the World War I–era emphasis on conservation, noting that the recipes conform to new regulations limiting the use of wheat and sugar. The top half features the Mocha Layer Cake, a two-tiered golden cake with creamy mocha frosting, displayed elegantly on a doily-covered plate. Below it, the Jelly Layer Cake glows with bright yellow layers filled with red jelly and topped with fluffy pink frosting. Between the cakes, the text praises Royal Baking Powder for giving “home-baked foods a fresh, delicious flavor and keeping quality that is unsurpassed.” At the bottom, the red and white Royal Baking Powder tin anchors the composition, flanked by the printed recipes for both cakes. The ad’s formal typography and patriotic “Red, White and Blue” cookbook reference align with the wartime spirit of thrift and home-front resilience. Overall, it captures early 20th-century American domestic ideals—home baking as both a creative pleasure and civic duty.

Mmm, puff pastry. Or at least the history of puff pastry. (This is a pretty awesome if little known YouTube channel, you should watch)

https://youtu.be/Upcokb3vbQs

Client Info

Server: https://mastodon.social

Version: 2025.07

Repository: https://github.com/cyevgeniy/lmst