The Power of Reverse Thinking: Start with the Opposite

One of the challenges I deliberately set for myself—whether in doodling, music, or creative problem-solving—is to begin with the opposite of my natural instinct.

In this doodle, I started by creating a containing shape around the edge of the paper—completely contrary to my usual approach. Then I asked myself: “What next?”

The answer came from improv’s golden rule: “Yes, and...”

When creating spontaneous, improvisational abstract art (yes, even simple doodles count!), my only job is to accept and build upon whatever “offers” I’ve already made. Each line becomes an invitation for the next.

What fascinates me about starting with the opposite of my usual pattern is how consistently it leads to delightful surprises. The unfamiliar beginning forces new neural pathways and unexpected results.

For doodles, the success metrics are refreshingly simple: Does it delight me? Is it surprising?

But this reverse thinking technique extends far beyond art. In business and innovation, our habitual approaches often blind us to breakthrough possibilities. Starting with the opposite assumption can reveal untapped opportunities and fresh solutions to persistent challenges.

Where in your work could you benefit from flipping your typical starting point? What “opposite approach” might unlock a solution you’ve been missing?

Ready to discover how reverse thinking could transform your business challenges? Book an Innovation Strategy Session with me this month and let’s explore your unique opportunities together. Link in bio!

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