ICYMI: Meta rewrites click attribution rules, finally aligning with Google Analytics: Meta changes click-through attribution to count only link clicks for website and in-store conversions, ending years of measurement misalignment with third-party tools like Google Analytics. https://ppc.land/meta-rewrites-click-attribution-rules-finally-aligning-with-google-analytics/ #MetaChanges #ClickAttribution #GoogleAnalytics #DigitalMarketing #Analytics