#ContentEcosystem

Gaurav Rodriguesgaurav_rodrigues
2025-05-31

TikTok users spend an average of 95 minutes per day on the app, compared to Instagram's 62 minutes. And TikTok's engagement rate is 5.53%, surpassing Instagram Reels' 4.36%.

Instagram tried to counter with Reels, but TikTok's algorithm and user engagement have kept it ahead.

Client Info

Server: https://mastodon.social
Version: 2025.04
Repository: https://github.com/cyevgeniy/lmst