This happens at many organisations, our university too: The people running advertisements with Google and Facebook use statistics from Google AdWords and Facebook Ad Manager to report how their campaigns are doing, and Google Analytics of course... Naive? OH YES! Great work by #DataCops, #GoogleAnalytics, #NoGA

https://joindatacops.com/resources/how-73-of-your-e-commerce-visitors-could-be-fake

🚨🎉 Breaking news! An intrepid data detective has discovered that 73% of e-commerce traffic is FAKE—shocking no one but the CEO of #DataCops. Apparently, our "fundamentally broken" internet is now on par with a carnival game rigged by fraudulent analytics. 🤡💻
https://joindatacops.com/resources/how-73-of-your-e-commerce-visitors-could-be-fake #dataanalytics #ecommercetraffic #fraud #detection #internetissues #HackerNews #ngated