#EmailMarketers spend too much time debating what to send, but from the sender’s needs, not the reader’s.
Enter #Diataxis.
Diátaxis organises content around user intent, not format or channel. Once you look at email marketing through that lens, you realise that many email programmes fail because they deliver the wrong type of message at the wrong cognitive moment.
https://mailreach.eu/email-marketing-blog/email-marketers-marketing-diataxis-framework/?utm_medium=social&utm_source=mastodon&utm_campaign=blog
#EmailMarketing
#ContentStrategy
#ContentMarketing
#MarketingStrategy
#Marketing
#ReachRascals

Dear #emailmarketers if you want everyone to see you products, stop using click trackers. I know my work sees click trackers and stops people from going any further down that link. #emailmarketing most of the time when I’m stopped I close the tab and move on. Just happened with #ZiaRecords and #SteelSeries emails. ¯\_(ツ)_/¯