💸 Are dealers still overpaying for AutoTrader “boosts” that do nothing but push your inventory above lower-cost alternatives?

Meanwhile, the smart dealers are:
✅ Slashing waste & reallocating budget
✅ Pivoting to high-intent traffic (PMAX, Credit leads, YouTube ads)
✅ Tracking ROI down to cost-per-sold (#AutographAnalytics, C4AnalyticsLLC)

📢 Full breakdown at @DigitalDealer:
🔗 https://digitaldealer.com/dealer-ops-leadership/tariffs-or-not-smart-dealers-are-already-betting-on-used-vehicles-heres-why-you-should-too/

#AutomotiveMarketing #CarSales #FixedOps #AutoDealer #AutoTrader #ROI #AdSpend #ROAS