Being on the EFMC international symposium on medicinal chemistry in Rome. Very inspiring talk by David McMillan this morning and many others will follow.

#MedChem #EFMC #ISMC

Check out our latest article in Sustainability (Journal): An Integrated Model of the Sustainable Consumer.

The term ‘sustainable consumer’ is used across various knowledge domains, from #SustainableConsumption, #GreenMarketing, #Sustainability, and hashtag#SocialChange to hashtag#SocialMarketing for sustainability issues. However, the term lacks a precise definition, which leads to the inaccurate evaluation and measurement of the impact of green marketing or social marketing campaigns on consumption—sustainable or otherwise. This paper develops a framework to clarify the term ‘sustainable consumer’ to assist both scholars and practitioners. The application of systems thinking was applied to the extant literature to theorise the #SustainableConsumer. It provides a new framework for theorising Sustainable Consumers: the integrated model of the sustainable consumer (#ISMC). The framework enables a targeted intervention design according to the layer and element and permits more precise evaluations of behaviour change campaigns’ effectiveness.

Read it here (open access): https://doi.org/10.3390/su16073023

Yesterday I was at the International #Soil Modelling Conference (#ISMC) presenting #SoilGrids. In her introduction the speaker after me mention she is a member of @RLadiesGlobal and the audience burst into laugh. What am I missing? It felt uncomfortably awkward.