FTC bars a business from misrepresenting that the reviews on a review portion of its website represent all or most of the reviews submitted when reviews have been suppressed based upon their ratings or negative sentiment.
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#Uncategorized #InitialProposalBack #GiverSMaterialConnection #IncreasedPotentialConsequences #CompanyControlledReviewWebsites #SocialMediaInfluence #ProvidingClearerGuidelines #ProposedRuleEarlier #FederalTradeCommission
Misuse of Fake Social Media Indicators: The final rule prohibits anyone from selling or buying fake indicators of social media influence, such as followers or views generated by a bot or hijacked account.
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#Uncategorized #InitialProposalBack #GiverSMaterialConnection #IncreasedPotentialConsequences #CompanyControlledReviewWebsites #SocialMediaInfluence #ProvidingClearerGuidelines #ProposedRuleEarlier #FederalTradeCommission #WastePeopleSTime
By strengthening the FTC’s toolkit to fight deceptive advertising, the final rule will protect Americans from getting cheated.
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It discourages businesses from using fake reviews through increased potential consequences The new rule also is providing clearer guidelines for businesses on using reviews and testimonials in a legal and ethical manner.
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#Uncategorized #InitialProposalBack #GiverSMaterialConnection #IncreasedPotentialConsequences #CompanyControlledReviewWebsites #SocialMediaInfluence #ProvidingClearerGuidelines #ProposedRuleEarlier #FederalTradeCommission
Review Suppression: The final rule prohibits a business from using unfounded or groundless legal threats, physical threats, intimidation, or certain false public accusations to prevent or remove a negative consumer review.
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#Uncategorized #InitialProposalBack #GiverSMaterialConnection #IncreasedPotentialConsequences #CompanyControlledReviewWebsites #SocialMediaInfluence #ProvidingClearerGuidelines #ProposedRuleEarlier #FederalTradeCommission
Insider Reviews and Consumer Testimonials: The final rule prohibits certain reviews and testimonials written by company insiders that fail to clearly and conspicuously disclose the giver’s material connection to the business.
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#Uncategorized #InitialProposalBack #GiverSMaterialConnection #IncreasedPotentialConsequences #CompanyControlledReviewWebsites #SocialMediaInfluence #ProvidingClearerGuidelines #ProposedRuleEarlier #FederalTradeCommission
