Ask a writer & they will tell you that #naming a product or a service is very difficult. Why? & how can you get better at it? For the 2nd question, buy #MerriamsGuidetoNaming. For the 1st, read our review: http://the-agency-review.com/merriams-naming #copywriting #marketing #advertising #LisaMerriam

There’s a lot of good solid advice in #LisaMerriam’s #MerriamsGuidetoNaming & that alone makes it worth buying. But it also implies some deeper challenges in advertising that we take advantage of to rant about: http://the-agency-review.com/merriams-naming #naming #copywriting #marketing #advertising

The job of a marketer is to get their product or service noticed. So why does most #advertising avoid that at all costs? & what does that have to do with #naming? Everything, actually. We review #MerriamsGuidetoNaming:

http://the-agency-review.com/merriams-naming

#copywriting #marketing #LisaMerriam

The insights, guidelines & suggestions Lisa Merriam makes in her guide to naming are valuable for whatever marketing endeavour you’re engaging in, not just naming. We review #MerriamsGuidetoNaming:

http://the-agency-review.com/merriams-naming

#naming #copywriting #marketing #advertising #LisaMerriam