Swansea City legend Ivor Allchurch honoured as family backs new sports bar

Fans raise a glass to Golden Boy

The Swansea Jack opened its doors on Wednesday 19 November on Little Wind Street, offering supporters a new city centre home to watch live sport and celebrate the club’s proud history.

The launch marked the first chance for fans to enjoy Golden Boy on draught, the lager created earlier this year in partnership between Swansea City AFC and Dhillon’s Brewery. Named after Allchurch’s famous nickname, the beer pays tribute to his achievements on and off the pitch.

Family pride at lasting legacy

Ivor’s wife Esme Allchurch and their sons said they were proud to see his memory celebrated both through the beer and at the venue.

Esme Allchurch said:

“It’s wonderful to see Ivor remembered in this way. He loved Swansea City and the people who supported the club so passionately. To have his name associated with something that brings fans together in the heart of the city is very special for our family.”

A hub for Swansea supporters

The Swansea Jack has been created as a dedicated hub for fans of all ages, serving food and drink alongside live sport. The décor features club memorabilia and tributes to Swansea City’s history, making it a fitting place to toast one of the club’s greatest players.

Dal Dhillon, Director of Dhillon’s Brewery and The Swansea Jack, said:

“It means a great deal to us that Esme and the Allchurch family are supporting the opening. Golden Boy embodies the values of pride, community and heritage at the heart of this venue.”

Where to find it

Located at 19 Little Wind Street, The Swansea Jack is now open as the go‑to destination in Swansea city centre for supporters to enjoy live sport, food, drink and a pint of Golden Boy in honour of the Golden Boy himself.

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Swans legends and city dignitaries mark opening of The Swansea Jack sports bar

The Swansea Jack, located on Little Wind Street, welcomed its first customers on Wednesday afternoon (19 November), offering fans a dedicated space to celebrate the club’s heritage, watch live sport, and connect with fellow supporters.

The venue takes its name from the original Swansea Jack pub near the old Vetch Field, a matchday favourite for generations of fans. Its modern incarnation aims to revive that spirit with big screens, club memorabilia, and regular appearances from Swans legends.

Familiar faces at launch

A pre-launch event held the night before saw a mix of former players, civic leaders and venue partners gather to mark the opening.

Among those attending were Lee Trundle, Àngel Rangel, and Matthew Bound, alongside The Lord Mayor of Swansea Cheryl Philpott, High Sheriff Diana Sara Stroia, and Mal Pope.

Guests at the pre-launch of The Swansea Jack sports bar included Swans legends, civic leaders and venue partners.

Venue owner Dal Dhillon said the response from fans had been immediate:

“We’re delighted with the reaction since opening The Swansea Jack. Our aim has always been to create a true home for Swansea City supporters — a place where the club’s heritage is celebrated and where fans can come together to enjoy unforgettable matchday and non-matchday experiences.”

Club-backed and fan-focused

Swansea City AFC has formally recognised The Swansea Jack as its official sports bar. Club CEO Tom Gorringe said the venue was a welcome addition to the city centre:

“We are pleased to see The Swansea Jack open its doors as the club’s official sports bar right in the heart of Swansea City Centre. We believe the venue celebrates the history and identity of Swansea City in a way that truly resonates with our supporters.”

What fans can expect

Inside, visitors will find a mix of live sport, Swansea City content, and a full food and drink menu. The venue says it plans to host regular events featuring current and former players, with the goal of making it a year-round destination for fans — not just on matchdays.

The Swansea Jack is now open to the public. More information is available at www.theswanseajack.com.

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