It was closing time at NAMM Media Day. I didn't care.
Alexander Chadwick from PRS Guitars was right there, and I had questions that go beyond spec sheets.
We talked about #technology and #creativity. Whether innovation helps musicians or gets in the way. Why we chase vintage guitars like holy relics—and why the magical ones now cost more than houses.
His answer: "Our goal is to create a guitar that gets out of the way so the person can be more expressive."
That's it. That's what great tools do. They disappear so you can create.
#PRSguitars unveiled two limited editions at the show:
🎸 John Mayer Wild Blue Silver Sky – first matching headstock Silver Sky
🎸 Ed Sheeran Semi-Hollow Piezo Baritone – 27.7" scale, his original artwork on every guitar
But the real story isn't the gear. It's the philosophy behind it.
Technology isn't good or bad. It's how you use it.
Instruments aren't the destination. They're the vehicle.
🎥 Watch: https://youtu.be/QYM2J5LeSNo
This is part of our On Location Coverage at NAMM 2026. Tons of content coming your way—I hope you like music ;)
#NAMMMediaDay #NAMM2026 #PRSGuitars #JohnMayer #EdSheeran #MusicIndustry #Creativity #GuitarLife #ITSPmagazine #namm
