#WhenYouElectMe, we’re fixing toilet paper. All TP sold in the US will have to carry a label adhering to a standard unit of measurement, the Wipe-Inch, defined as one square inch of one side of the TP, regardless of ply count.
No more guessing “can 4 ultra rolls wipe more ass than 6 mega rolls?” You’ll just be able to compare the Wipe-Inches number on the package. 🧻💩