Although the Civil Defence campaign posters mostly focused on "civilian" perils, they were clearly based in Cold War fears as graphically illustrated in our final poster from Wilfred Laurier University. #propaganda #canada #civildefence #beaalterte #justincase #coldwar #wlu

Justin Case, the male character of the Civil Defence Campaign, is shown as an older gentleman (probably the same age as war veterans), always in control and sensibly aware of the risks. #propaganda #canada #civildefence #beaalterte #justincase #coldwar #wlu

Bea Alerte was the female character in the Civil Defence Campaign and was the epitome of ideal feminine respectability at the time in her sensible utilitarian clothing and practical hairstyle. #propaganda #canada #civildefence #beaalterte #justincase #coldwar #wlu

This week's poster focus is on Canada's Cold War Civil Defence campaign which started in the 1950s and featured the characters Bea Alerte and Justin Case and is courtesy of Wilfred Laurier University. #propaganda #canada #civildefence #beaalterte #justincase #coldwar #wlu