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#japanstorytelling

sattomonosattomono
2025-09-13

“Connection is why we're here; it is what gives purpose and meaning to our lives.”
-Brené Brown (from: ‘Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead’)

sattomonosattomono
2025-09-12

“You cannot inspire others unless you are inspired yourself. You stand a much greater chance of persuading and inspiring your listeners if you express an enthusiastic, passionate, and meaningful connection to your topic.”
-Carmine Gallo (from: ‘Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds’)

sattomonosattomono
2025-09-11

Audience Identification: People are only interested in stories they can see themselves in. Make sure your hero acts as a proxy for the audience, reflecting their own struggles and desires.

sattomonosattomono
2025-09-10

Rehearse the first slide: We rehearse closings and neglect openings, but openings decide outcomes. Script and stress-test your first thirty seconds and test it on impatient people.

sattomonosattomono
2025-09-09

Scenes must change commitment: Commitment is the KPI of persuasion, and it should rise scene by scene. Ask for small, escalating commitments that build to a decisive Yes."

sattomonosattomono
2025-09-08

Scenes must change knowledge: If nothing changes in a presentation slide or your business story scene, it’s not a scene; it’s scenery. Increase the audience’s knowledge in each beat before you advance.

sattomonosattomono
2025-09-07

Scenes must change emotion: Emotion is the energy that moves a story through obstacles. Engineer beats that raise hope, urgency, or confidence as the story advances.

sattomonosattomono
2025-09-06

“Storytelling is not something we do. Storytelling is
who we are.”
-Carmine Gallo (from: ‘Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds’)

sattomonosattomono
2025-09-05

“Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action.”
-Seth Godin (from: ‘This Is Marketing: You Can't Be Seen Until You Learn to See’)

sattomonosattomono
2025-09-04

Front‑load value instantly: Design your opening for the short window where you will win or lose your audience's attention.
Lead with concept plus consequence where eyes land first.







sattomonosattomono
2025-09-03

A Compass, Not a Formula: This framework isn't a rigid formula but a compass to help you find the heart of your message.
Use these principles to guide your creativity, not restrict it.







sattomonosattomono
2025-09-02

The Final Step: A finale with multiple Call-To-Actions create friction.
Guide them to the single, most important next step on their journey.







sattomonosattomono
2025-09-01

Selling the Outcome: People don't buy products, they buy the desired versions of themselves.
Stop selling your solution and start selling the transformation.







sattomonosattomono
2025-08-31

Your Role as the Guide: The hero has the courage, but the guide provides the plan and the tools for success.
Position your business as the essential guide that empowers the hero to win."







sattomonosattomono
2025-08-29

"Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread."
-Seth Godin (from: ‘This Is Marketing: You Can't Be Seen Until You Learn to See’)








sattomonosattomono
2025-08-28

The Need for a Villain: A business story without conflict or a clear villain is just a series of events, not a narrative.
Embrace conflict (internal or external) to create the tension that makes your story compelling and memorable.







sattomonosattomono
2025-08-27

The Opener's Importance: In a world of infinite online content, your title and first line aren't just an introduction; they are the entire pitch.
They must do the heavy lifting to stop the scroll and create intrigue.







sattomonosattomono
2025-08-26

The Logic of Story: The 3-act structure is how the human brain makes sense of change.
Use this timeless framework to make your business message logical and persuasive.







sattomonosattomono
2025-08-25

Purpose of Act 3: The end of your story must deliver the payoff by showing the hero's (your audience) victory and their new reality.
Resolve the conflict and reveal the transformation they desire.







sattomonosattomono
2025-08-24

The middle of your story or presentation is where you build the case for change by escalating the stakes.
Show the audience's struggle and prove why the old way is no longer viable.







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