Don Jazzy welcomes LOVN to Mavin Global in public post

Key Points

• Don Jazzy praises LOVN as a hard-working artist and signs him. He urges fans to support the new Mavin act right away.

• LOVN has sung on AccessTheStars and appeared on The Voice. Don Jazzy says the Mavin academy is full of future stars.

• LOVN’s new single “Sorry I’m Busy” is available now online. Don Jazzy asked followers to stream the track and spread the word.

LOVN, known online as @thislovn, posted a celebratory message after Mavin announced him. The artist thanked fans and Don Jazzy for making his long-held dream real.

Don Jazzy wrote a longer note praising the Mavin academy and its talent. He called LOVN a typical example of a hardworking, ready artist. The post notes LOVN’s history on talent shows and steady public efforts.

Mavin’s boss also highlighted the importance of social media for new artists. He said artists must showcase talent online to reach a wider audience.

That message echoed across industry posts and fan pages today. See Don Jazzy confirms Ayra Starr for a recent Don Jazzy social update.

LOVN’s Instagram post shared the new single link and thanked supporters. The post names the single “Sorry I’m Busy” and asks fans to listen.

Fans and radio accounts quickly began reposting the announcement and song link. The move follows similar signings and label moments across Nigeria’s music scene.

What this means for LOVN and Mavin Global

Don Jazzy’s public welcome gives LOVN platform credibility and more exposure.

Mavin’s reach can place the new singer on playlists and radio rotations. The label has a recent track record of developing breakout Afrobeat stars.

Industry watchers expect a promotion push across streaming and social channels. The social response shows appetite for fresh voices in Afrobeat music today.

Several DJs and influencers already shared the announcement online and praised it. Fans urged streaming and voting support to help the new act grow.

Another local music story ran today showing how stars stay active online. See Davido tells fan plan for how artists respond to fan organising.

Don Jazzy’s post and LOVN’s single mark the start of their public partnership. Both the artist and the label now face the work of releasing new material.

For now, listeners can stream “Sorry I’m Busy” and watch how fans react. Mavin’s platform may accelerate LOVN’s chance to become a wider-known star.

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