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Google Merchant Center's 24-hour update promise fails by nine days: Emmanuel Flossie exposes automatic import delays compromising Shopping ads and remarketing campaigns across retail accounts. https://ppc.land/google-merchant-centers-24-hour-update-promise-fails-by-nine-days/ #GoogleMerchantCenter #DigitalMarketing #Ecommerce #PPC #ShoppingAds

Tired of your ads being ignored? Digital noise is at an all-time high. Cap Puckhaber shares why physical connection is the secret to higher quality leads. https://blackdiamondmarketingsolutions.com/offline-lead-generation/

#LeadGeneration #OfflineMarketing #CapPuckhaber #Marketing #Business #PPC #SEO

The ad industry won't hand LLMs 'the keys' to spend budgets: Large language models accelerate workflows but remain blocked from bidding decisions as platforms draw boundaries at point of spend, Digiday reports. https://ppc.land/the-ad-industry-wont-hand-llms-the-keys-to-spend-budgets/ #AdIndustry #LLMs #DigitalMarketing #PPC #Advertising

Microsoft Advertising released a number of new features - here they are https://www.seroundtable.com/microsoft-advertising-new-features-40771.html

#microsoftadvertising #microsoft #bing #bingads #ppc

Google finally lets you set fixed budgets for Search and Shopping campaigns: Google today expanded campaign total budgets to Search, Performance Max and Shopping campaigns globally in open beta, letting advertisers set fixed spending limits for 3 to 90 days. https://ppc.land/google-finally-lets-you-set-fixed-budgets-for-search-and-shopping-campaigns/ #GoogleAds #PPC #DigitalMarketing #OnlineAdvertising #MarketingStrategy

9,829% Growth in Visibility? Here is how we turned a surge in traffic into a flood of high-intent itinerary requests for our US-based travel client.

In this case study, we share insights into our full-funnel marketing. Discover how a US-based travel company leveraged a mix of Organic, Paid Search, and Cross-Network advertising to drive a 133% increase in traveler inquiries.

https://mafostmarketing.com/case-studies/full-funnel-marketing-travel/

#googletrends #seo #ppc #marketing

Google Ads faster account set up option https://www.seroundtable.com/google-ads-create-an-account-with-campaign-for-faster-set-up-40747.html via @anthonyhigman
#googleads #ppc #google

Microsoft Advertising now allows up to 50 search themes in PMax campaigns https://www.seroundtable.com/microsoft-advertising-allows-up-to-50-search-themes-in-pmax-campaigns-40733.html

#microsoftadvertising #ppc #microsoft #bing #bingads

Google launches new ads in AI Mode, Direct Offers and a new agentic checkout protocol - Universal Commerce Protocol https://www.seroundtable.com/google-ai-mode-direct-offers-ads-ucp-40738.html

#googleads #googleaimode #googleai #google #ppc #commerce

New Google Ads Performance Max A/B testing assets https://www.seroundtable.com/google-ads-pmax-ab-testing-assets-40734.html via @dariozannoni

#googleads #ppc #google

Google Ads new "Brand linking" labs experiment https://www.seroundtable.com/google-ads-brand-linking-40737.html via @biacamargo

#googleads #google #ppc

Microsoft lets advertisers add 50 search themes to Performance Max campaigns: Microsoft Advertising expands search theme capacity from previous limits, giving advertisers more control over automated campaign targeting signals. https://ppc.land/microsoft-lets-advertisers-add-50-search-themes-to-performance-max-campaigns/ #MicrosoftAdvertising #PerformanceMax #DigitalMarketing #PPC #SearchMarketing

Google shuts down session tracking for new advertisers in Ads API: Google restricts IP address and session attribute imports in Google Ads API starting February 2, forcing developers toward Data Manager API migration. https://ppc.land/google-shuts-down-session-tracking-for-new-advertisers-in-ads-api/ #GoogleAds #DigitalMarketing #PPC #Advertising #DataPrivacy

Microsoft Advertising's Navah Hopkins reminds advertisers to properly configure email settings https://www.seroundtable.com/microsoft-advertising-email-settings-40673.html

#microsoftadvertising #ppc #microsoft #bing #bingads

With the advent of AI, has your marketing budget

#SEO #DigitalMarketing #PPC #AI

Google phases out call-only ads by February 2027 in push toward automation: Google deprecates call-only ads starting February 2026, forcing advertisers to transition to responsive search ads with call assets by February 2027 deadline. https://ppc.land/google-phases-out-call-only-ads-by-february-2027-in-push-toward-automation/ #DigitalMarketing #PPC #GoogleAds #Advertising #Automation

Google Ads quietly buys ads on X: Google Display Network purchases X inventory programmatically through Search Partners and Video Partners extensions, exposing brands to platform they avoid. https://ppc.land/google-ads-quietly-buys-ads-on-x/ #GoogleAds #DigitalMarketing #ProgrammaticAdvertising #PPC #SearchMarketing