Karen Gilchrist reveals a cocktail of challenges for global spirit makers, as tariffs and brand boycotts threaten their business strategies. Major companies face financial setbacks amid shifting consumer preferences towards lower-cost and no-alcohol options. While some analysts argue the downturn is cyclical, many suspect a structural change in consumption habits is underway. Discover more about these industry shifts and their implications: https://www.cnbc.com/2025/06/07/diageo-pernod-remy-global-spirit-makers-face-cocktail-of-challenges.html #SpiritsIndustry #Tariffs #Cognac #EconomicChallenges #Premiumization #SoberCurious #ConsumerTrends. Kudos to Gilchrist for this insightful piece!