😆 Ah, the saga of a sport brand’s ‘identity crisis’, narrated by a #Portland native who apparently thinks their childhood wish list is revolutionary #journalism. Spoiler alert: #Nike got distracted and then, surprise, refocused. 🎯 Groundbreaking #insights, truly.
https://doinghandstands.substack.com/p/the-recovery-run #sportbranding #identitycrisis #HackerNews #ngated