Swansea charity calls on businesses to donate excess stock after budget VAT rule change
A Swansea-based charity is urging businesses to rethink how they handle surplus stock, following a UK Budget change that makes it cheaper to donate goods than destroy them.
Since 26 November, companies no longer have to pay VAT when donating eligible items to registered charities — a move that removes a long-standing financial barrier to giving.
Local charity Faith in Families, which runs Wales’s first Multibank, Cwtch Mawr, says the change could unlock thousands of items for families in need across South Wales.
To mark the shift, the charity has launched a new campaign: “Surplus stock? Cwtch it, don’t crush it.”
VAT rule change explained
From 26 November 2025, the UK Budget confirmed new VAT relief for business donations to charity. Under the reformed rules, qualifying goods donated to registered charities will no longer trigger a VAT charge under the “deemed supply” rules.
Previously, scrapping surplus stock could be more tax-efficient than donating it, because disposal did not incur VAT while certain donations did. The new relief reverses that imbalance, making donation cheaper than destruction.
The measure applies where goods are onward distributed to people in need or used directly in a charity’s services. Per-item value limits will apply, with higher thresholds for listed goods such as technology and household appliances. Excise goods like alcohol and tobacco are excluded.
This targeted reform is designed to encourage charitable giving, reduce waste, and support essential services, while keeping safeguards in place to deter abuse.
Cwtch Mawr redistributes brand-new items including clothing, bedding, toiletries, baby supplies and school essentials to families facing poverty, crisis or hardship.
Speaking after the VAT change came into effect, Jon Waite, Warehouse and Facilities Manager at Cwtch Mawr, said:
“Companies tell us they want to donate more, but VAT made it harder than disposing of stock. This change removes that barrier completely. Surplus stock can now flow straight into Welsh homes instead of waste streams.”
Cwtch Mawr says it already works with major brands including Amazon, Sofidel, Unilever and L’Oréal, and is now looking to expand its network of partners.
In the past year, the charity says it has distributed more than one million brand-new items through 127 partner organisations. An independent evaluation commissioned by Faith in Families estimates that every £1 invested generates £5.90 in social value, with the Swansea contribution alone valued at £27.7 million.
Faith in Families says the new VAT rule makes donation the most cost-effective option for businesses holding stock due to returns, overproduction, discontinued lines or damaged packaging.
Businesses interested in donating can contact the charity via:
📧 cwtchmawr@faithinfamilies.wales
🌐 faithinfamilies.wales
More on Cwtch Mawr
New and expanded Cwtch Mawr Multibank opens in Swansea
Faith in Families marks a major step forward in the fight against poverty with new Swansea Vale warehouse.
Local multibank helping over 120,000 people each year gets £30K cash boost
Funding supports expansion of essential goods distribution across South West Wales.
Swansea project provides over 62,000 essential items to people in need
Cwtch Mawr continues to deliver vital support to families facing hardship.
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