If you're still using, it’s not that you can’t stop; it’s that you won’t.
Harsh? So is the coffin.
Keep lying, numbing, blaming or get up, own it, suffer on purpose, and earn your freedom.
This is war. Bleed for it. Or don’t.
Your move.
I found my purpose at my lowest. I found my power in discipline. Now I teach others to do the same.
If you're still using, it’s not that you can’t stop; it’s that you won’t.
Harsh? So is the coffin.
Keep lying, numbing, blaming or get up, own it, suffer on purpose, and earn your freedom.
This is war. Bleed for it. Or don’t.
Your move.
I wasted years. Addiction left me numb, buried, surviving but not living.
The hardest part wasn’t getting sober.
It was realizing what I missed: birthdays, peace, pride.
Now I go hard. I show up.
Not to be better.
To be grateful.
I’m not wasting a second of this second chance.
People look at me now and they see the results.
Not the 305 pounds I weighed.
Not the addiction.
Not the nights I almost didn’t make it.
Because the real work?
It’s done in the dark.
No applause. Just war.
Every damn day.
#Recovery #Discipline #BuiltNotBorn
Good morning.
As we step into Memorial Day weekend, don’t get lost in the cookouts and three-day sales.
This weekend isn’t just “time off.” It’s time to remember.
Honor the ones who gave everything so you could wake up free.
Live worthy of their sacrifice.
Day off from the full-time job today.
Not a day off from the mission.
Still training. Still building. Just breathing a little easier while I do it.
This week hit hard. Today, I recalibrate.
Rest isn’t quitting. It’s strategy.
You don’t need a title to lead. You already are.
Someone’s watching; your kids, a coworker, a neighbor.
Lead by example.
Live with Purpose, Resilience, Integrity, Discipline, Empowerment.
Own your life.
That’s PRIDE.
That’s leadership.
Go. Do.
One of the best parts of my job?
I don’t just help people grow; I grow with them.
Every client brings something real to the table.
Lessons. Perspective. Truth.
They teach me just as much as I teach them.
That’s the kind of work that matters.
Pure Execution Mode doesn’t ask how you feel. It doesn’t care. It demands action. Weakness negotiates. Discipline executes. Ready to kill hesitation? Read why this mindset flips the switch and gets results. #discipline #recovery
I didn’t create the PRIDE Framework to teach. I built it to survive.
Yesterday, I taught empowerment for 3 hours. The feedback? Best yet.
People are DONE being victims. They’re ready to own it.
PRIDE is real. It works. And this is just the start.
You don’t need a circle of chairs, stale coffee, or applause to change. You need a standard you refuse to break. Your life is the meeting. Every moment is a check-in. Every choice is your share. Time to live it. #recovery #discipline
https://jimlunsford.com/2025/05/05/your-life-is-the-meeting/
Thought I snagged 5th in my division at the Delta Dental 5K. Ended up 6th. 161 out of 4239 overall. Am I mad? Not at all. The field was stacked and I showed up. That's what matters. On to the next race.
Empowerment isn’t given. It’s taken.
It’s realizing you had the strength all along.
Stop waiting for approval.
Stop waiting for the perfect moment.
Own your story.
Turn pain into power.
Be the proof.
You’re not broken. You’re not done.
Motivation is a mood.
Discipline is a decision.
It shows up tired, cold, and pissed off—but it shows up.
Discipline is freedom you earn through reps, routine, and refusing to quit.
You want change?
Good.
Get consistent.
I’m not a therapist. I’m not a doctor.
I’m a man who’s wrecked his life, rebuilt it, and did it again when it all burned down.
I don’t offer comfort. I offer truth. Pressure. Growth.
I’m a coach because I’ve lived the pain.
Let’s get to work.
Integrity isn’t loud. It doesn’t need applause.
It’s doing the right thing when no one’s watching and still doing it even when it costs you.
You can have purpose and resilience, but without truth?
You’re lost.
Integrity is alignment. Not perfection.
Your biggest fight isn’t with the world. It’s with you.
That voice saying “you’re not enough”? That’s the enemy.
You don’t beat it with talk. You beat it with action.
Every step. Every choice. Every time you don’t quit.
You vs. you. Every day.
Resilience isn’t a quote. It’s waking up in hell and fighting anyway.
No applause. No miracle. Just you—refusing to stay down.
Pain doesn’t get a vote. Doubt doesn’t decide. You rise anyway.
Break if you must. But keep going.
Build freedom with scar tissue.
Your mind can be your weapon—or your enemy.
I wasn’t born with this mindset. I built it.
Those voices? “You can’t.” “You’re tired.” “You’ve been through too much.”
They weren’t facts. They were fear.
I stopped listening.
I took the wheel.
I trained it.
I don’t wear a cape. I wear the wreckage.
Discipline didn’t make me bulletproof—just harder to kill.
No mask. No pretending. Just a man who refused to stay down.
If you want perfect, keep walking.
If you want proof pain becomes power—pull up a chair.