FYI: Smartly bets on Mexico City to power its global AI ad tech push: Smartly opens a Mexico City hub for product, engineering, and commercial teams, targeting AI campaign orchestration, CTV, and Creative Ad Tech for 800+ brands. https://ppc.land/smartly-bets-on-mexico-city-to-power-its-global-ai-ad-tech-push/ #Smartly #AIE #advertising #MexicoCity #AdTech

FYI: Ad and media firms beat every industry on gen AI ROI, Snowflake data shows: Advertising and media companies report 69% ROI on generative AI - highest of any industry - while 42% already run agentic AI in production, Snowflake research finds. https://ppc.land/ad-and-media-firms-beat-every-industry-on-gen-ai-roi-snowflake-data-shows/ #Advertising #GenerativeAI #MediaIndustry #AIROI #Snowflake

FYI: Jeff Green says trade press lost its curiosity - and the data backs him up: Trade Desk CEO Jeff Green argues ad trade journalism has drifted toward drama and cynicism, missing landmark stories like the DOJ antitrust case against Google. Here is what the record shows. https://ppc.land/jeff-green-says-trade-press-lost-its-curiosity-and-the-data-backs-him-up/ #TradePress #JeffGreen #Advertising #DigitalMarketing #MediaBias

ICYMI: Googlebot is not a program - Google engineers finally explain what it really is: Google engineers reveal Googlebot is a misnomer for a central SaaS crawling platform serving dozens of products, with a 15 MB default file size limit and geo-crawling constraints. https://ppc.land/googlebot-is-not-a-program-google-engineers-finally-explain-what-it-really-is/ #Googlebot #SEO #Crawling #SaaS #DigitalMarketing

FYI: LinkedIn ranks #2 in AI citations - what 89K URLs reveal about B2B visibility: Semrush analyzed 89,000 LinkedIn URLs cited by ChatGPT, Google AI Mode, and Perplexity to find what drives AI search visibility for B2B brands. https://ppc.land/linkedin-ranks-2-in-ai-citations-what-89k-urls-reveal-about-b2b-visibility/ #LinkedIn #B2B #AICitations #SearchVisibility #DigitalMarketing

Google's smart bidding secrets: what advertisers get wrong in 2026: Google Ads product managers reveal smart bidding best practices for 2026, covering Smart Bidding Exploration, journey aware bidding, and campaign total budgets. https://ppc.land/googles-smart-bidding-secrets-what-advertisers-get-wrong-in-2026/ #GoogleAds #SmartBidding #DigitalMarketing #PPC #Advertising

Luxembourg court annuls Amazon's €746M GDPR fine, sends case back to regulator: Luxembourg's Administrative Court today annulled Amazon's €746 million GDPR fine over behavioral advertising, ordering the CNPD to redo its analysis under updated EU case law. https://ppc.land/luxembourg-court-annuls-amazons-eu746m-gdpr-fine-sends-case-back-to-regulator/ #GDPR #Amazon #DataPrivacy #Luxembourg #CourtRuling

Google's smart bidding secrets: what advertisers get wrong in 2026 https://ppc.land/googles-smart-bidding-secrets-what-advertisers-get-wrong-in-2026/

FYI: Court blocks Perplexity's Comet browser from Amazon's accounts: A federal judge today barred Perplexity AI from using its Comet browser's AI agents to access Amazon's password-protected accounts, in a ruling with sweeping implications for agentic AI. https://ppc.land/court-blocks-perplexitys-comet-browser-from-amazons-accounts/ #CourtRuling #PerplexityAI #CometBrowser #AgenticAI #AmazonAccounts

FYI: BLACKPINK's "GO" debuts at YouTube global #1 after three years away: BLACKPINK's "GO" enters YouTube's Global Weekly Top Songs at #1 with 43M views, the group's first release in over three years. Full chart data across 15 territories. https://ppc.land/blackpinks-go-debuts-at-youtube-global-1-after-three-years-away/ #BLACKPINK #Kpop #YouTube #GO #ChartTopper

FYI: LinkedIn ads hit 121% ROAS as B2B buyer journeys stretch to 272 days: Dreamdata's 2026 LinkedIn Ads Benchmarks report shows 121% ROAS, 41% budget share, and 272-day buyer journeys drawn from 66M+ B2B sessions. https://ppc.land/linkedin-ads-hit-121-roas-as-b2b-buyer-journeys-stretch-to-272-days/ #LinkedInAds #B2BMarketing #ROAS #DigitalMarketing #Advertising

FYI: Spain fines Yoti €950,000 over biometric data and consent failures: Spain's AEPD fined Yoti Ltd €950,000 for three GDPR violations involving biometric data, invalid consent, and excessive data retention in its age verification app. https://ppc.land/spain-fines-yoti-eu950-000-over-biometric-data-and-consent-failures/ #GDPR #BiometricData #DataPrivacy #Consent #DataProtection

FYI: IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl: IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026. https://ppc.land/iab-tech-labs-comp-spec-forces-llms-to-pay-before-they-crawl/ #IABTechLab #CoMPv1 #AIRegulations #LLMs #CrawlingContent

FYI: Spain's streamers are watching more - and advertisers are taking notice: Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers. https://ppc.land/spains-streamers-are-watching-more-and-advertisers-are-taking-notice/ #SpainStreamers #CTVAdvertising #ProgrammaticBuying #LiveStreaming #AdTech

FYI: Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers?: Magnite outlines programmatic strategies for the 2026 FIFA World Cup, covering Live Stream Acceleration, Live Scheduler, and PMP deals for 104 matches across North America. https://ppc.land/magnites-live-soccer-streaming-playbook-can-programmatic-keep-up-with-1-4-billion-viewers/ #Magnite #SoccerStreaming #FIFA2026 #ProgrammaticAdvertising #LiveStreaming

FYI: Nextdoor's AI click optimisation cut cost per click by 75% in UK beta: Nextdoor launches AI-powered click optimisation for UK advertisers, cutting cost per click by 75% and quadrupling clicks for the same budget in beta tests. https://ppc.land/nextdoors-ai-click-optimisation-cut-cost-per-click-by-75-in-uk-beta/ #DigitalMarketing #AIOptimization #CostPerClick #PPC #Advertising

FYI: Meta's Messenger gets a cryptographic shield nobody asked about - but everyone needed: Meta yesterday detailed the cryptography and confidential computing architecture behind Advanced Browsing Protection in Messenger, a tool that scans malicious links inside end-to-end encrypted chats without exposing user URLs to its own servers. https://ppc.land/metas-messenger-gets-a-cryptographic-shield-nobody-asked-about-but-everyone-needed/ #Meta #Messenger #Cryptography #Privacy #CyberSecurity

FYI: Amazon Pharmacy adds Zepbound KwikPen at $299 as GLP-1 race heats up: Amazon Pharmacy expands access to Eli Lilly's Zepbound KwikPen at $299/month, combining transparent pricing, same-day delivery, and GLP-1 savings for U.S. customers. https://ppc.land/amazon-pharmacy-adds-zepbound-kwikpen-at-299-as-glp-1-race-heats-up/ #AmazonPharmacy #ZepboundKwikPen #GLP1 #Healthcare #EliLilly

FYI: Bluesky taps WordPress veteran Toni Schneider as interim CEO: Toni Schneider, True Ventures partner and Automattic founding CEO, takes over as interim CEO at Bluesky as Jay Graber shifts to Chief Innovation Officer role. https://ppc.land/bluesky-taps-wordpress-veteran-toni-schneider-as-interim-ceo/ #Bluesky #ToniSchneider #CEO #WordPress #TechNews

FYI: RTB House opens programmatic retargeting to small brands with rtb.com: RTB House launches rtb.com on March 4, 2026 - a self-service programmatic platform for SME ecommerce brands using Deep Learning, with no minimum budgets. https://ppc.land/rtb-house-opens-programmatic-retargeting-to-small-brands-with-rtb-com/ #DigitalMarketing #ProgrammaticAdvertising #Retargeting #Ecommerce #DeepLearning