ICYMI: Google Ads tests compact segment dropdown menu in advertiser console: New interface reduces visual space while maintaining functionality across campaign analytics https://ppc.land/google-ads-tests-compact-segment-dropdown-menu-in-advertiser-console/ #GoogleAds #DigitalMarketing #PPC #Advertising #MarketingStrategy

ICYMI: Amazon launches geographic insights feature to identify untapped markets: Amazon introduces Geographic Insights and Activation to help advertisers discover new customer bases using retail data. https://ppc.land/amazon-launches-geographic-insights-feature-to-identify-untapped-markets/ #Amazon #GeographicInsights #Marketing #RetailData #Advertising

ICYMI: Google executive defends AI search features amid publisher traffic concerns: Google's VP of Search addresses studies showing reduced website clicks while claiming industry benefits from AI integration. https://ppc.land/google-executive-defends-ai-search-features-amid-publisher-traffic-concerns/ #Google #AI #SearchEngine #DigitalMarketing #TrafficConcerns

ICYMI: Australia concludes major digital platform inquiry with 35 recommendations: Australia's competition regulator delivers final assessment calling for new digital competition regime after five-year investigation. https://ppc.land/australia-concludes-major-digital-platform-inquiry-with-35-recommendations/ #Australia #DigitalCompetition #CompetitionRegulator #TechPolicy #DigitalPlatforms

ICYMI: Equativ completes Sharethrough integration to create global media platform: Equativ finalizes year-long merger process with Sharethrough, creating unified end-to-end advertising platform with 750+ employees across 20 countries. https://ppc.land/equativ-completes-sharethrough-integration-to-create-global-media-platform/ #Equativ #Sharethrough #MediaPlatform #Advertising #DigitalMarketing

ICYMI: Meta launches opportunity score globally for all advertisers: Meta introduces AI-powered campaign optimization tool offering 0-100 point scoring and real-time recommendations to improve performance. https://ppc.land/meta-launches-opportunity-score-globally-for-all-advertisers/ #Meta #Advertising #AIPowered #CampaignOptimization #PerformanceMarketing

ICYMI: Google launches AI Mode in India with multimodal search capabilities: Advanced reasoning and visual search features arrive as experimental Labs feature following global expansion strategy. https://ppc.land/google-launches-ai-mode-in-india-with-multimodal-search-capabilities/ #Google #AIMode #MultimodalSearch #ArtificialIntelligence #VisualSearch

ICYMI: French agency achieves 7% cost efficiency boost with attention-based bidding in DV360: EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser. https://ppc.land/french-agency-achieves-7-cost-efficiency-boost-with-attention-based-bidding-in-dv360/ #EfficacitéCoûts #BiddingBaséSurLAttention #EssenceMediacom #DV360 #PublicitéNumérique

ICYMI: Microsoft's Xandr DSP closure opens doors for independent players: Adform CTO sees €100 billion European opportunity as privacy concerns drive market consolidation. https://ppc.land/microsofts-xandr-dsp-closure-opens-doors-for-independent-players/ #Microsoft #Xandr #DSP #Adform #PrivacyConcerns

ICYMI: Former Google exec exposes ad empire's secret schemes in new book: Ari Paparo's "Yield" reveals internal Google programs like Bernanke and Poirot used to manipulate advertising markets. https://ppc.land/former-google-exec-exposes-ad-empires-secret-schemes-in-new-book/ #Google #Advertising #DigitalMarketing #MarketingSecrets #AriPaparo

ICYMI: Meta activates SKAdNetwork 4.0 for advertisers requiring manual configuration: Meta's gradual rollout of Apple's privacy-focused attribution system reaches more accounts as marketers discover manual setup steps. https://ppc.land/meta-activates-skadnetwork-4-0-for-advertisers-requiring-manual-configuration/ #Meta #SKAdNetwork #DigitalMarketing #Privacy #Advertising

ICYMI: Criteo debuts auction-based display ads for retail media flexibility: Programmatic technology brings bidding dynamics to retail environments, supporting major clients like Costco and Shipt with automated pricing options. https://ppc.land/criteo-debuts-auction-based-display-ads-for-retail-media-flexibility/ #Criteo #RetailMedia #ProgrammaticAds #DisplayAds #AuctionBased

ICYMI: Google Ads tests compact segment dropdown menu in advertiser console: New interface reduces visual space while maintaining functionality across campaign analytics https://ppc.land/google-ads-tests-compact-segment-dropdown-menu-in-advertiser-console/ #GoogleAds #PPC #DigitalMarketing #Advertising #CampaignAnalytics

Google launches AI Mode in India with multimodal search capabilities https://ppc.land/google-launches-ai-mode-in-india-with-multimodal-search-capabilities/

ICYMI: Meta announces generative AI advances for advertisers at Cannes Lions: Meta introduces new AI-powered advertising tools, video generation features, and WhatsApp ads at Cannes Lions International Festival of Creativity. https://ppc.land/meta-announces-generative-ai-advances-for-advertisers-at-cannes-lions/ #Meta #CannesLions #AIAdvertising #GenerativeAI #DigitalMarketing

ICYMI: Amazon launches geographic insights feature to identify untapped markets: Amazon introduces Geographic Insights and Activation to help advertisers discover new customer bases using retail data. https://ppc.land/amazon-launches-geographic-insights-feature-to-identify-untapped-markets/ #Amazon #GeographicInsights #MarketResearch #Advertising #RetailData

ICYMI: Quora opens first AI automation engineer role for internal productivity: Quora announces single AI automation engineer position to automate manual work and increase productivity across company operations. https://ppc.land/quora-opens-first-ai-automation-engineer-role-for-internal-productivity/ #Quora #AI #Automation #Productivity #Engineering

ICYMI: Google executive defends AI search features amid publisher traffic concerns: Google's VP of Search addresses studies showing reduced website clicks while claiming industry benefits from AI integration. https://ppc.land/google-executive-defends-ai-search-features-amid-publisher-traffic-concerns/ #Google #AI #SearchEngine #DigitalMarketing #PublisherTraffic

Google launches AI Mode in India with multimodal search capabilities: Advanced reasoning and visual search features arrive as experimental Labs feature following global expansion strategy. https://ppc.land/google-launches-ai-mode-in-india-with-multimodal-search-capabilities/ #GoogleAI #AIMode #MultimodalSearch #VisualSearch #TechNews

ICYMI: Google faces first private collateral estoppel motion after monopoly ruling: Advertisers file motion demanding Google be prevented from relitigating monopoly findings after Virginia court established liability for anticompetitive conduct. https://ppc.land/google-faces-first-private-collateral-estoppel-motion-after-monopoly-ruling/ #Google #Antitrust #Monopoly #Advertising #LegalNews