ICYMI: Digital ad tech firms showcase carbon reduction wins https://ppc.land/digital-ad-tech-firms-showcase-carbon-reduction-wins/ #DigitalMarketing #AdTech #CarbonReduction #Sustainability #ClimateAction
#AdTech
ICYMI: Digital ad tech firms showcase carbon reduction wins: Companies report achieving up to 44 tons of CO2 reduction through optimized campaigns and supply chain innovations. https://ppc.land/digital-ad-tech-firms-showcase-carbon-reduction-wins/ #DigitalMarketing #AdTech #CarbonReduction #Sustainability #ClimateAction
European Publishers Council stays true – to the tired old trope about “copyright theft”
A few weeks ago Walled Culture explored how the leaders in the generative AI world are trying to influence the future legal norms for this field. In the face of a powerful new form of an old technology – AI itself has been around for over 50 years – those are certainly needed. Governments around the world know this too: they are grappling with the new issues that large language models […]
#adtech #advertising #artificialIntelligence #bbc #bots #contextualAdvertising #eu #euipo #europeanPublishersCouncil #factChecking #genai #generativeAi #guardian #journalism #licensing #llms #searchEngines #slogan #training #uk #usCopyrightOffice
"I don’t doubt that Google has been thinking about this stuff for a while and that there are people at the company who deem it strategically irrelevant or at least of secondary importance to winning the AI race — the fate of the web might not sound terribly important when your bosses are talking nonstop about cashing out its accumulated data and expertise for AGI. I also don’t want to be precious about the web as it actually exists in 2025, nor do I suggest that websites working with or near companies like Meta and Google should have expected anything but temporary, incidental alignment with their businesses.
(...)
But I also don’t want to assume Google knows exactly how this stuff will play out for Google, much less what it will actually mean for millions of websites, and their visitors, if Google stops sending as many people beyond its results pages. Google’s push into productizing generative AI is substantially fear-driven, faith-based, and informed by the actions of competitors that are far less invested in and dependent on the vast collection of behaviors — websites full of content authentic and inauthentic, volunteer and commercial, social and antisocial, archival and up-to-date — that make up what’s left of the web and have far less to lose. Maybe, in a few years, a fresh economy will grow around the new behaviors produced by searchlike AI tools; perhaps companies like OpenAI and Google will sign a bunch more licensing deals; conceivably, this style of search automation simply collapses the marketplace supported by search, leveraging training based on years of scraped data to do more with less. In any case, the signals from Google — despite its unconvincing suggestions to the contrary — are clear: It’ll do anything to win the AI race. If that means burying the web, then so be it."
#Google #AI #GenerativeAI #AISearch #OpenWeb #AdTech #AdTargeting #OpenAI #News #Media
We’ve been quietly working on something that’s now live — @SnipperLink is out in the wild.
It’s a smart permalink management for digital campaigns — A/B testing, geo/device routing, weighted routing… that kind of thing.
If you want to try it out, here’s a little launch gift:
the "SNIPNOW6" promo code gets you 6 months of the Plus plan for free (limited to 50 people).
We’d love feedback, ideas, or even just a “hey this is cool.”
Check it out: https://snipper.link
In a historic win for data protection and privacy, the High Court of Ireland has this afternoon granted ICCL permission to take Ireland’s first ever class action. The lawsuit targets Microsoft’s vast online advertising business.
The litigation is anticipated to affect Microsoft’s operations across Europe, because Ireland is the venue of Microsoft’s EU headquarters.
Dr Johnny Ryan, Director of ICCL’s Enforce unit, is leading the case. Speaking after the hearing, he said:
“The significance of today's decision extends beyond just Microsoft. Ireland is also the HQ venue for Google, Meta, TikTok, X and Apple. Today, nine years and one day after the GDPR was first introduced, we are finally opening up a way to enforce it against big tech on behalf of everyone. Regrettably, the Ireland’s Data Protection Commission has paralysed enforcement of EU data law. But that need no longer be the case.”
The litigation follows research by ICCL Enforce that uncovered how people’s intimate relationships, finances, and other secrets, are broadcast by Microsoft into the Real-Time Bidding (RTB) advertising system. Microsoft’s RTB system operates behind the scenes on websites and apps to match advertising to specific people.
ICCL argues this system is exposing users to malicious profiling and discrimination. It also argues that the system is undermining European security.
ICCL is taking the legal action on behalf of all affected people in Ireland under the new EU Collective Redress Directive. The organisation hopes to force Microsoft to bring its systems into compliance with the EU’s General Data Protection Regulation (GDPR).
Posing as a data buyer, ICCL Enforce obtained thousands of RTB data “segments” about Irish people. These include information such as whether a person gambles, their finances and debt, and even such sensitive information as whether the person works in a sensitive national security role.
https://www.iccl.ie/digital-data/iccl-secures-permission-to-take-irelands-first-ever-class-action/
#ICCL #privacy #adtech #peopleFarming #surveillance #capitalism #BigTech #microsoft #classAction #lawsuit #Ireland #EU #RTB #GDPR
Ö1 matrix: Online-#Werbung finanziert Desinformation
Wie die milliardenschwere #AdTech-Branche zur Verbreitung von
#FakeNews, #Hass im Netz und #Kindesmissbrauch sbildern beiträgt. Und: die Internet-Reiniger: #Filterlisten für besseres Surfen im Netz. - Eine Eigenproduktion des ORF. In Ö1 gesendet am 23.05.2025.
Webseite der Episode: https://sound.orf.at/podcast/oe1/oe1-matrix/online-werbung-finanziert-desinformation
ICYMI: Digital ad tech firms showcase carbon reduction wins https://ppc.land/digital-ad-tech-firms-showcase-carbon-reduction-wins/ #DigitalMarketing #AdTech #CarbonReduction #Sustainability #ClimateAction
ICYMI: Digital ad tech firms showcase carbon reduction wins: Companies report achieving up to 44 tons of CO2 reduction through optimized campaigns and supply chain innovations. https://ppc.land/digital-ad-tech-firms-showcase-carbon-reduction-wins/ #DigitalMarketing #AdTech #CarbonReduction #Sustainability #ClimateAction
"Let’s not forget that the industry building AI Assistants has already made billions of dollars honing the targeted advertising business model. They built their empires by drawing our attention, collecting our data, inferring our interests, and selling access to us.
AI Assistants supercharge this problem. First because they access and process incredibly intimate information, and second because the computing power they require to handle certain tasks is likely too immense for a personal device. This means that very personal data, including data about other people that exists on your phone, might leave your device to be processed on their servers. This opens the door to reuse and misuse. If you want your Assistant to work seemlessly for you across all your devices, then it’s also likely companies will solve that issue by offering cloud-enabled synchronisation, or more likely, cloud processing.
Once data has left your device, it’s incredibly hard to get companies to be clear about where it ends up and what it will be used for. The companies may use your data to train their systems, and could allow their staff and ‘trusted service providers’ to access your data for reasons like to improve model performance. It’s unlikely what you had all of this in mind when you asked your Assistant a simple question.
This is why it’s so important that we demand that our data be processed on our devices as much as possible, and used only for limited and specific purposes we are aware of, and have consented to. Companies must be provide clear and continuous information about where queries are processed (locally or in the cloud) and what data has been shared for that to happen, and what will happen to that data next."
#AI #GenerativeAI #LLMs #Chatbots #AIAssistants #Privacy #AdTech #DataProtection #AdTargeting
ICYMI: Google announces expansive AI advertising features at Marketing Live 2025 https://ppc.land/google-announces-expansive-ai-advertising-features-at-marketing-live-2025/ #GoogleMarketing #AIAdvertising #MarketingLive2025 #DigitalMarketing #AdTech
ICYMI: Google announces expansive AI advertising features at Marketing Live 2025: Platform integrates AI capabilities across search, video, and campaign management tools. https://ppc.land/google-announces-expansive-ai-advertising-features-at-marketing-live-2025/ #GoogleMarketing #AIAdvertising #MarketingLive2025 #DigitalMarketing #AdTech
Digital ad tech firms showcase carbon reduction wins https://ppc.land/digital-ad-tech-firms-showcase-carbon-reduction-wins/ #DigitalMarketing #AdTech #CarbonReduction #Sustainability #EcoFriendly
Digital ad tech firms showcase carbon reduction wins: Companies report achieving up to 44 tons of CO2 reduction through optimized campaigns and supply chain innovations. https://ppc.land/digital-ad-tech-firms-showcase-carbon-reduction-wins/ #DigitalMarketing #AdTech #CarbonReduction #Sustainability #EcoFriendly
New paper, open access:
‘The EU Digital Services Act: what does it mean for online advertising and adtech?’
By Pieter Wolters and me.
We explore the question: what does the Digital Services Act (DSA) mean for online advertising?
For us, the most surprising finding is the following. We conclude that some types of ad tech companies, such as ad networks, should be considered platforms.
https://doi.org/10.1093/ijlit/eaaf004
#eu #law #dsa #gdpr #eprivacy #advertising #adtech #tech #platform #cookie
Online-Werbung finanziert Desinformation
Wie die milliardenschwere AdTech-Branche zur Verbreitung von Fake News, Hass im Netz und Kindesmissbrauchsbildern beiträgt
"All analyzed AI chatbot apps collect some form of user data. The average number of collected types of data is 13 out of a possible 35 for the analyzed apps. 45% of the apps collect users' locations. Additionally, nearly 30% of these apps track user data. Tracking refers to linking user or device data collected from the app with third-party data for targeted advertising or advertising measurement purposes or sharing it with a data broker¹.
Meta AI collects the most user data among the analyzed apps, gathering 32 out of 35 possible data types — over 90% of the total. It is also the only app that collects data across categories such as Financial Information, Health and Fitness, and even Sensitive Information, which includes racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data.¹
Additionally, only Meta AI and Copilot collect data linked to user identity for purposes such as displaying third-party ads in the app or sharing data with third parties that display third-party ads. While Copilot lists two data types, such as Device ID and Advertising Data, used for this purpose, Meta AI may use up to 24 different data types."
https://surfshark.com/research/chart/ai-chatbots-privacy
#AI #GenerativeAI #LLMs #Chatbots #Privacy #DataProtection #AdTech
This intensification of emergent collective behaviors is not intrinsically "bad".
Arguably our #sustainability dead-end is now so deep that only super-effective collective behavioral changes could ever dig us out.
The new reality is that digital tech is here to amplify all the old struggles. If the landscape is now dominated by dystopic #adtech , its because the rest of society was stupefied in its old equilibrium.
Taking back (some) control over history is the ultimate goal of #opensource
“MOAR AI, MOAR ADVERTISING!” bellowed the beast.
“Yes, yes, oh benevolent protector of privacy, save us… without you we are lost… thank you, thank you, oh great not-for-profit for-profit!” exclaimed its love-struck cult of Big Tech-adjacent bottom feeders.
https://support.mozilla.org/en-US/kb/future-of-pocket
#mozilla #BigTech #AI #adtech #peopleFarming #surveillance #capitalism
Client Info
Server: https://mastodon.social
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Repository: https://github.com/cyevgeniy/lmst