Swansea Bay Business Club smashes £40k charity target for Faith in Families
Epic fundraising challenges
Over the past two years, members of Swansea Bay Business Club have walked the Welsh Three Peaks twice, run the Swansea Half Marathon, cycled 400 miles from Fishguard to London, trekked from Swansea Pier to Port Talbot Pier, and joined the CarTen ride from Cardiff to Tenby. Add in an art auction and a string of fundraising lunches, and the total soared past £50,000.
Generous match funding from Howden, Lloyds Bank and Lloyd & Whyte doubled the impact of key events, turning every pound raised into vital support for families across Swansea Bay.
“Families who felt unseen have found confidence”
Faith in Families CEO Cherrie Bija said the partnership has been life‑changing:
“This partnership has shown exactly what can happen when a business community chooses to stand with children who need support the most. Families who felt overwhelmed have found stability. Children who felt unseen have found confidence and connection.”
She added:
“The need in Swansea Bay is rising, and partnerships like this are vital. We cannot thank Swansea Bay Business Club enough for their commitment.”
Business leaders step up
Behind the fundraising drive was Club President Amy Seppman, Marketing Director at JCP Solicitors.
“Choosing Faith in Families was one of the easiest decisions I ever made,” she said. “The stories I heard and the impact I saw reinforced to me why community matters.
“Our members rose to every challenge with generosity and spirit. This partnership has shown that when we support local families, we strengthen the whole region.”
Where the money goes
The £54,640 raised will fund Faith in Families’ Community Cwtches and Multibank, providing hot meals, parent and toddler groups, therapies, and essentials like warm clothes, school uniforms and bedding. It will also support the Brighter Futures Project, offering one‑to‑one interventions for children coping with trauma and strong emotions.
Call for more businesses to join in
Faith in Families is now urging other companies to carry the momentum forward into 2026 and beyond, through employee fundraising, volunteering, sponsorships and CSR partnerships.
“When businesses back their community, they transform it,” said Cherrie Bija.
Related stories from Swansea Bay News
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Faith in Families launches a bigger warehouse hub in Swansea Vale to support thousands more families.
Local Multibank helping 120,000 people a year gets £30k boost
Essential items like clothes, bedding and furniture reach families in need thanks to new funding.
Virgin Media O2 donates smartphones and free data to Swansea’s Multibank
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Former Prime Minister launches charity scheme in Swansea
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