#EHOFER

Gottscho-Schleisner CollectionGottschoSchleisner@mastodon.ozioso.online
2025-12-04

New York City views. Times Square at night I 1953 Dec. 29.
Gottscho-Schleisner, Inc.
1 negative : safety ; 4x5 in.

#NewYorkCity #TimesSquare #Gottscho-Schleisner #BondClothes #Ranger-Blyth #EHOFER #4x5inches #NewYork #NewYork(State) #Streets #UnitedStates #architecture #photography

loc.gov/item/2018726575/

This black and white photograph captures a vibrant night scene of Times Square in New York City. Prominent in the image is an illuminated advertisement for "Bond Clothes," showcasing two statues with large, glowing letters spelling out 'BOND.' Below it reads 'Two Brothers Steak House' alongside images of people eating steak.

The area appears bustling as several cars are seen parked along a street filled with traffic on either side. The right edge shows the rear lights and white top portion of an ambulance or taxi cab, while another car's back is visible towards the center-right of the image. In the background, various buildings loom overhead, one featuring a sign for "Ranger-Blyth" to its left.

The overall atmosphere suggests it could be around dinner time during the holiday season in 1953, as suggested by the date on the glass plate at the bottom right which reads 'E. HOFER.' The city's electric lights and neon signs contribute to a lively urban ambiance characteristic of Times Square during that period.

The image is credited to Gottscho-Schleisner, Inc., captured with one negative measuring 4x5 inches, taken on December 29th in New York City.

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