An attempt to trim the cost of a couple of days of local skiing by paying in advance wound up inflicting me with time and annoyance charges, and now I’ve learned some things about how a company can trip over itself at customer support–online, over the phone and in its app.
This all started after last winter, when an overdue resumption of downhill skiing led me to buy new skis and boots, what I thought of as a non-trivial vote of confidence in my 50-something self. Then I decided to start the 2023-2024 season early by purchasing a two-day Epic Pass from Vail Resorts covering that company’s mid-Atlantic and northeastern ski areas.
(The ski industry’s pivot from selling mountain-specific lift tickets to marketing multiple-resort season passes is something I’d missed over a shameful four years of letting my old downhill skis collect dust in the basement.)
Having made a low-risk investment that barely exceeded the day-before cost of a single-day ticket at Liberty or Whitetail, the two closest ski areas to D.C., I next ignored a long series of e-mails urging me to activate my pass. I blame that on CES Advent maxing out my mental bandwidth–but it was also CES that made me realize that I desperately needed a day off, and last week’s snowfall made skiing an obvious way to enjoy Monday.
So I logged into my Epic Pass account for the first time in months last Friday, followed its direction to upload a photo for my pass, and was rewarded with a new-to-me error message: a complaint that my pic “appears to be a celebrity photo.” I tried another image and got the same error message. And after a third unsuccessful try, the site said my photo would have to be manually reviewed.
I then thought to try installing Epic Pass’s app on my phone and activating my pass there, something I don’t remember the site suggesting after the first error. But taking a selfie in that app and selecting it as my profile image led to it crashing without explanation, every time.
My next step was to call Vail Resorts, which itself required digging into its online help to find the support phone number (970-754-1000, for all of you whose searches for those digits led you here). But calling at around 9 a.m. on a weekday and navigating my way through the IVR menu yielded another novel bit of customer-experience unpleasantness: not repetitive hold music or reminders of my call’s importance to them, but absolute silence.
I turned to another support channel listed in the app, the chat function. But the chatbot did even worse, first failing to connect me with a human despite such entreaties as “Please connect me to a human rep” and “Representative” and then flubbing the basic query of “What times do people answer your phone lines?” And the chat UI left the onscreen keyboard blocking my view of what I was typing, a mobile-app interface fail that I couldn’t recall seeing before.
Calling again shortly after 10 a.m. Monday did lead me to a human–so I gather Vail Resorts weekday phone-support hours begin at 8 a.m. Mountain time–but that didn’t get me anywhere either. After a wait to boot up whatever account-access tools this rep could use, she informed me that she couldn’t do anything to liberate my pass, such as removing the photo now stuck in a queue for manual review.
Having to wait for that review process to complete left me unable to use this pass on a cold day with recent snow at Liberty and Whitetail. I instead spent Monday afternoon at Bryce (pictured at left), a compact and budget-priced ski area in the Shenandoah Valley so old-school that it prints out lift tickets instead of issuing RFID cards and still charges only a dollar to rent a locker.
Two days later, somebody at Vail Resorts had done whatever was necessary to confirm I wasn’t perpretating some identity-theft long con (maybe they ran a reverse-image search on my uploaded photo?) and had activated my pass. Which I only knew because I opened the app that morning; some eight hours later, I received an e-mail inviting me to check out my skiing perks now that the pass was active.
That leaves me free to recoup my purchase of last May, subject to something that can be even more fickle than a resort conglomerate’s customer-service machinery: winter weather in the mid-Atlantic.
https://robpegoraro.com/2024/01/26/less-than-epic-customer-support-at-epic-pass/
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