Paramount Taps iSpot Technology to Measure Consumer Response to Ads
#Variety #News #ISpottv #MediaMeasurement #ParamountGlobal #Upfront
Paramount Taps iSpot Technology to Measure Consumer Response to Ads
#Variety #News #ISpottv #MediaMeasurement #ParamountGlobal #Upfront
Roku Teams With NBCUniversal For Olympics Streaming Hub, Sets Measurement And Ad Pacts With iSpot And The Trade Desk
#News #ISpottv #NBCUniversal #NewFronts #Peacock #Roku #Streamingadvertising #TheTradeDesk
https://deadline.com/2024/04/roku-nbcuniversal-paris-olympics-ispot-the-trade-desk-1235899597/
‘Oppenheimer’ Paid Most on National TV Ads Among 2024 Oscars Best Picture Nominees — While Three Films Spent $0
#Variety #News #ISpottv #Oppenheimer #Oscars
https://variety.com/2024/film/news/oscars-oppenheimer-national-tv-ad-spending-1235934099/
As ‘Only Murders In The Building’ Nears Broadcast Run, New Analysis Of YouTube Viewing Shows Only 12% Overlap Between Hulu And ABC
#News #BroadcastTV #Hulu #ISpottv #OnlyMurdersintheBuilding #Streaming #TubularLabs
Media Rating Council Grants Accreditation to iSpot Measurement Technology
#Variety #News #ISpottv #MediaMeasurement #MediaRatingCouncil
Comscore, VideoAmp, iSpot Get Early Nod From TV-Network Consortium Aiming to Devise Nielsen Rival
#Variety #News #ISpottv #JointIndustryCommittee #MediaMeasurement #Nielsen
Kristin Dolan’s TV Analytics Firm 605 Acquired By Leading Ad Tracker iSpot
#Advertising #BreakingNews #CorporateAffairs #MergersandAcquisitions #Ratings #605 #ISpottv #KristinDolan #Measurement #Mergersandacquisitions #TVAdvertising #TVRatings
iSpot Buys 605 in Bid for TV-Measurement Market Edge
#Variety #News #605 #ISpottv #KristinDolan #MediaMeasurement
https://variety.com/2023/tv/news/ispot-buys-605-tv-ratings-measurement-1235721297/