🍫 Kit Kat’s new “Break Brothers” aren’t just mascots—they’re a masterclass in brand storytelling.
From NCAA spotlight to snack aisle loyalty, this is how character-driven marketing builds emotional equity.
#FoodMarketing #BrandStrategy #LeadershipInAction https://candyusa.com/cst/kit-kat-debuts-protect-your-break-ad-campaign-during-ncaa-mens-championship/