NVIDIA used CES 2026 to signal a strategic shift in AI infrastructure. Instead of launching a new consumer GPU, the company unveiled Vera Rubin, a rack-scale AI supercomputing platform designed as a fully integrated system.
Rubin combines GPUs, CPUs, interconnects, networking, storage, and security into a single co-designed architecture. NVIDIA claims up to 5× inference performance, 3.5× training performance, and 10× lower inference cost per token compared to Blackwell, achieved through system-level optimization rather than standalone chip speed.
With production already underway and major cloud providers set to deploy Rubin in late 2026, NVIDIA is moving AI from GPU clusters toward industrialized, factory-style infrastructure—reshaping both primary deployments and secondary hardware markets.
https://www.buysellram.com/blog/nvidias-vera-rubin-the-beginning-of-ai-as-infrastructure/
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