Tối ưu hóa nội dung cho LLM: Thay vì theo dõi từ khóa, hãy theo dõi ý định. Xây dựng "Prompt Portfolios" để kích hoạt các đường dẫn suy luận cụ thể. #LLM #TốiƯuHóaNộiDung #SEO #GenerativeEngineOptimization #ReasoningChains #IntentResolution #PromptPortfolios #ContentOptimization #SearchEngineOptimization #TìmKiếmThôngMinh
https://www.reddit.com/r/SaaS/comments/1qoiiba/reverseengineering_the_llm_why_keywords_fail_in/
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Health sites that once dominated SEO just got crushed by Google: Major health publishers experienced dramatic visibility declines following Google's December 2025 core update, raising concerns about AI-driven search cannibalizing organic traffic. https://ppc.land/health-sites-that-once-dominated-seo-just-got-crushed-by-google/ #SEO #HealthTech #DigitalMarketing #GoogleUpdate #SearchEngineOptimization
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The Guardian published the results of an "investigation" into the quality of Google's health-related AI Overviews earlier this week.
That was one of the worst analyses of search results I have ever read. The author was completely naive and didn't seem to understand that AI Overviews summarize search results.
Gemini (which creates the AI Overviews) is only going to produce summaries as good as the search results themselves.
And now news organization after news organization is citing that ridiculous article as if it brought something to light other than the utter incompetence of the Guardian's reporter and editorial team.
Are there problems with AI Overviews? Absolutely. But the last thing we need is for crappy journalism that misrepresents what is happening in the search results.
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SEO consultant tracks Google's shift from predictable to chaotic: Analysis reveals declining confirmed updates from 10 in 2021 to 4 in 2025 while perceived volatility reaches record-breaking levels across algorithmic earthquakes. https://ppc.land/seo-consultant-tracks-googles-shift-from-predictable-to-chaotic/ #SEO #GoogleUpdate #DigitalMarketing #Algorithm #SearchEngineOptimization
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What Ahrefs' fake brand experiment actually proved about AI search: Ahrefs tested AI platforms with misinformation about a fictional brand on December 10. Search Engine Journal's critique revealed what the experiment really demonstrated. https://ppc.land/what-ahrefs-fake-brand-experiment-actually-proved-about-ai-search/ #AI #SearchEngineOptimization #DigitalMarketing #ContentMarketing #Ahrefs
SEO expert says websites lose rankings because they're doing too much SEO: Lily Ray warns excessive optimization tactics now trigger Google penalties as AI content floods search results. Recovery requires sustained effort spanning years. https://ppc.land/seo-expert-says-websites-lose-rankings-because-theyre-doing-too-much-seo/ #SEO #SearchEngineOptimization #GooglePenalties #AIPoweredContent #DigitalMarketing
Some people are only just now discovering that Google's AI Overviews can appear in branded queries. I've been seeing them for quite some time, although mostly for detailed queries. But it appears that Google has made no headway (perhaps due to little or minimal effort) to avoid using or remove smear campaigns from the search results that AI Overviews summarize. I don't see an easy, reliable way for a search reputation specialty campaign to clean that up.
