Why Do We Try to Talk Down Black Businesses?
Why is it that when it comes to supporting Black-owned businesses, we often try to negotiate their prices down – especially when there’s a service to be provided?
✅ Professionalism Deserves Respect
As the publisher of Head2Toe Magazine and Entertainment, I see this all the time. Business owners reach out to me, excited to be featured or promoted. But when I share the fee for advertising or being part of our platforms, suddenly, I hear crickets.
Let me be clear – I’m not talking about unprofessional Black-owned businesses. I’m not talking about the ones with poor customer service or inconsistent practices. I’m talking about the business owners who handle their businesses professionally, who have built a great reputation, and that’s exactly why they were contacted in the first place.
People fail to realize that every dollar a small business charges is rooted in cost, time, and labor. Most of us don’t have a corporate team backing us. We’re the CEO, admin, marketing department, social media manager, customer service rep, production team, and accountant – all rolled into one. We’re manning it ourselves until we can afford to hire help.
✅ The Corporate Double Standard
If we don’t work a traditional 9-5, that business income is what we survive on. It pays our bills, our children’s needs, and funds the business’s growth. Before we even open our doors or launch our services, we’ve invested hours – months – into research, education, and perfecting our craft.
Yet, when we set our prices, people want to debate us down to the lowest dollar. The same people will walk into major corporations and pay full price without question, but when it comes to us – to their own community – it’s, “Can you give me a deal?”
This mindset is one of the reasons it’s so hard to build generational wealth in the Black community. We undervalue each other while handing our money over to companies that don’t know our names, don’t care about our families, and don’t invest back into our communities.
✅ You’re Paying for More Than a Product or Service
Here’s the truth: You’re not just paying for a product or service. You’re paying for:
Knowledge and expertise
Time invested in education and research
Tools, equipment, and materials
The labor of creating and delivering
The sacrifices made by business owners and their families
When you choose to support a Black business, you’re contributing to a cycle of wealth that can uplift generations. You’re supporting dreams, building legacies, and empowering your own community to thrive.
So next time you want to say, “That’s too expensive,” ask yourself:
✔️ Do I really know what goes into this service or product?
✔️ Would I ask a major corporation for a discount?
✔️ Am I contributing to the cycle of struggle by refusing to pay my community what they’re worth?
Let’s normalize paying Black businesses their asking price. Let’s normalize respecting the value of the knowledge, labor, and time it takes to run a business. That is how we build generational wealth and empower our communities to grow beyond survival into success.
#BlackCulture #blackOwned #blackOwnedBusiness