Of course the government should be promoting the UK, but in doing so it should make a point of not adopting the style of Trump's "boosterism", a word as ugly as the rhetoric to which it refers.
Although boosterism excites Trump and his supporters, I doubt that it drives much investment into the USA; most businesses base these decisions on incentives and opportunities, not hyperbole. As far as exports are concerned, other countries will take the boosterism into account as part of a larger picture of US intentions regarding international trade, but I would guess that most potential purchasers of US goods and services will at best ignore the boosterism . In some markets and for some kinds of exports, such as those of the entertainment industry, association with "America First" could actually prove to be a handicap in the years to come.
Simon Case's praise for Trump's "impressive political theatre" in his show of signing executive orders both surprises and saddens me, coming as it does from the sometime head of the UK's civil service and a holder of a history doctorate. Does he not recognise that this political theatre was promoting one of Trump's ugliest and most dangerous ambitions, to rule by decree? Please let us not ape this authoritarian ugliness in the UK!
UK should learn from Donald Trump’s ‘boosterism’, Rachel Reeves says | Labour | The Guardian
https://www.theguardian.com/politics/2025/jan/25/uk-rachel-reeves-chancellor-economy-donald-trump
#UKPolitics #USPolitics #InternationalTrade #Boosterism #DonaldTrump #RachelReeves #SimonCase