#IBM hit with suit over #WeatherChannel ad data sharing
The complaint, filed on behalf of California plaintiff Ed Penning, contends that by watching videos on the Weather Channel website, two marketing firms (#mParticle and #AppNexus/#Xandr) received Penning's full name, gender, email address, precise #geolocation, the name, and the URLs of videos he watched, without his permission or knowledge.
https://www.theregister.com/2024/11/08/ibm_weather_channel_privacy/ #privacy #surveillance