Sting Energy takes pole position with Mercedes-AMG F1 deal

Sting Energy, the energy drink brand under PepsiCo, will become a global partner of the Mercedes-AMG PETRONAS Formula 1 Team starting in 2026.

The partnership, announced through a digital film featuring a car delivering the message, marks a first in Formula 1 brand communications.

The campaign eschewed traditional podiums and press events, instead using a precision lap where the engine’s sound was digitally shaped to spell “STINGGGGGG.”

The announcement was shared across social media, drawing attention from creators and fans for its unconventional approach.

Eugene Willemsen, chief executive officer of international beverages at PepsiCo, said the collaboration connects three of the company’s brands—Gatorade, Sting, and Doritos—with one of the most successful teams in Formula 1.

He noted that the partnership reflects shared values of performance, innovation, and excellence while aiming to engage both athletes and fans.

Toto Wolff, team principal and CEO of Mercedes-AMG PETRONAS F1 Team, said the deal underscores the strength of the team’s partner network and aligns with its focus on performance and innovation.

He highlighted the complementary nature of PepsiCo’s portfolio, citing sports science expertise, cultural relevance, and brand energy as key benefits.

Richard Sanders, chief commercial officer of the F1 team, added that PepsiCo’s involvement would enhance fan experiences at races and beyond, while supporting the team’s day-to-day operations.

The partnership reflects a broader trend in Formula 1, where brands are increasingly leveraging digital-first campaigns and immersive experiences to engage global audiences.

Energy drink brands have historically been active in motorsport sponsorship, but Sting’s approach of using the car itself as a communication tool is an unusual innovation in the sector.

PepsiCo’s engagement with Formula 1 builds on its existing presence in sports marketing and aligns with a strategy to integrate its products into high-profile, performance-oriented events.

For Mercedes-AMG PETRONAS, the deal expands commercial partnerships and fan engagement ahead of the 2026 season, when F1 is expected to continue its growth in global viewership and sponsorship revenues.

The collaboration signals a shift toward more creative, digital-native marketing within motorsport, where brand activations increasingly aim to combine performance messaging with entertainment and social media amplification.

#business #events #latest #mercedesAmg #news #partnership #pepsico #philippines #sting

Mercedes deslumbra en Las Vegas con el AMG GT 4 Puertas, un sedán eléctrico que redefine el lujo y el rendimiento. ¿Listos para el futuro? 🚗⚡ #MercedesAMG #AutoElectrico

https://universomotor.com/mercedes-amg-gt-4-puertas-presentacion-las-vegas/?utm_source=mastodon&utm_medium=jetpack_social

𝙗𝙚 𝙖 𝙜𝙤𝙤𝙙 𝙥𝙚𝙧𝙨𝙤𝙣 𝙞𝙣 𝙍𝙀𝘼𝙇 𝙡𝙞𝙛𝙚,
𝙣𝙤𝙩 𝙤𝙣 𝙎𝙊𝘾𝙄𝘼𝙇 𝙈𝙀𝘿𝙄𝘼 (•̀ѽ•́҂)
· · ·
#lmlf #legendmodel
#mercedes #mercedesbenz
#mercedesamg #amg
#190e #190evolution #190evo2 #w201
#164diecast #164scale #164figure
#AREA164

Két világsztár és az új villanyszörny is feltűnik a Mercedes-AMG reklámvideójában

https://fed.brid.gy/r/https://villanyautosok.hu/2025/11/29/ket-vilagsztar-es-az-uj-villanyszorny-is-feltunik-a-mercedes-amg-reklamvideojaban/

🏜️ 𝙁𝙤𝙪𝙧 𝙇𝙞𝙩𝙩𝙡𝙚 𝘿𝙞𝙖𝙢𝙤𝙣𝙙𝙨
· · ·
#lmlf #legendmodel
#mercedes #mercedesbenz
#mercedesamg #amg
#190e #190evolution #190evo2 #w201
#mgt164
#164diecast #164scale #164figure
#AREA164

〽️ 𝙀𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 𝙞𝙨 𝙝𝙪𝙣𝙠𝙮-𝙙𝙤𝙧𝙮
· · ·
#lmlf #legendmodel
#mercedes #mercedesbenz
#mercedesamg #amg
#190e #190evolution #190evo2 #w201
#164diecast #164scale #164figure
#AREA164

🔎 z⌕⌕m in

Some detail of Mercedes Benz 190E Camel livery by LMLF
· · ·
#lmlf #legendmodel
#mercedes #mercedesbenz
#mercedesamg #amg
#190e #190evolution #190evo2 #w201
#164diecast #164scale #164figure
#AREA164

🐪 𝙃𝙪𝙢𝙥 𝘿𝙖𝙮

LMLF · Mercedes Benz 190E No. 3 - Camel, 1990 Yellow Page livery at AREA 164
· · ·
#lmlf #legendmodel
#mercedes #mercedesbenz
#mercedesamg #amg
#190e #190evolution #190evo2 #w201
#164diecast #164scale #164figure
#AREA164

ᴜᴘ ɴᴇxᴛ ❯❯
· · ·
#lmlf #legendmodel
#mercedes #mercedesbenz
#mercedesamg #amg
#190e #190evolution #190evo2 #w201
#164diecast #164scale #164figure
#AREA164

Yeah, nano banana is pretty good (and this is the least capable it will ever be)

#F1 #MercedesAMG #Formula1 #Nanobanana

Mercedes-AMG GLC, 900+ beygir gücüyle geliyor! AMG.EA mimarisi ve 800V hızlı şarj desteğiyle elektrikli performansta yeni bir çağ başlıyor. Otomotiv dünyasında dengeler değişiyor.

🚩 #MercedesAMG #GLC #ElektrikliAraç #YüksekPerformans #Otomotiv

@fr #mercedesamg est une usine de terreur.

#MercedesBenz Wir haben das Auto erfunden?

1. Lüge!

Wir erfinden es heute neu?

2. Lüge!

Wahr ist: #MercedesAMG ist eine Terrorschmiede, die viele Tote auf dem Gewissen hat.

#Werbung #Lüge #automobileGewalt

https://www.sueddeutsche.de/muenchen/muenchen-berg-am-laim-kind-gestorben-unfall-kreuzung-kreillerstrasse-ampel-rot-li.3337110

Đại gia Sài Gòn không chỉ bỏ 13 tỷ mua Mercedes-AMG G 63 mà còn chi thêm 1,3+ tỷ đồng để độ lại xe với những phụ kiện đắt đỏ. Quyết định "chịu chơi" của giới siêu giàu Việt Nam thật không thể tưởng tượng nổi! 🚗💰

#MercedesAMG #Mercedes #G63 #LuxuryCar #SaiGon #VietNam #OtoXe #XaSang #TieuSuu #Daigia #Saigon #VND #CarCustomization #PremiumCar #BillionVND

https://vietnamnet.vn/di-xe-sang-mercedes-amg-g-63-13-ty-dai-gia-sai-gon-manh-tay-chi-tien-ty-do-lai-2460902.html

2017 Mercedes-AMG GT S joins DFW Car & Toy Museum collection: 503hp maroon masterpiece with only 7,000 miles, showcasing ultimate German performance engineering and precision #MercedesAMG #Performance

NEW 2026 Mercedes GLC Full Drive Review | Desert SUV Interior Exterior Infotainment

Welcome to MercBenzKing! #mercedes #amg #mercedesamg #amg #benz The worlds first Test Drive with the all new 2026 GLC ...

via YouTube https://www.youtube.com/watch?v=-Pha_MukomE

https://ift.tt/8YGRPbi

Dàn siêu xe Huấn “Hoa Hồng” từng sở hữu: Mercedes‑AMG G63, Range Rover Autobiography, McLaren 720S… bộ sưu tập bạc tỷ từng khiến dân mạng choáng ngợp. #tinsx #oto #siêuxe #HuấnHoaHồng #MercedesAMG #RangeRover #McLaren720S #oto-sang #luxurycars #vietnamnet

https://vietnamnet.vn/choang-truoc-dan-sieu-xe-sang-huan-hoahong-tung-so-huu-2457536.html

💡🏎️ La alianza entre @SignifyMX y @MercedesAMGF1 llevó la sostenibilidad y la innovación a la Fórmula 1. Tecnología, bienestar y energía responsable impulsan el futuro del deporte motor. #NoticiasMX #F1 #Signify #MercedesAMG

#PeriodismoParaTi #SociedadNoticias

http://sociedad-noticias.com/2025/10/25/signify-y-mercedes-amg-petronas-transforman-la-formula-1/?utm_source=mastodon&utm_medium=jetpack_social