#GenAI systems group users based on their prompts, creating #dynamiccohorts based on intent rather than traditional #demographics. This shift in targeting, driven by #promptfingerprints and #embeddingfingerprints, requires #marketers to adapt their #contentstrategies. The future of #paidmedia lies in AI-powered systems that can detect #emergingcohorts, generate #relevantads, and #optimizeplacements in real-time. https://www.searchenginejournal.com/cohorts-clusters-and-the-coming-ai-ad-system/553141/?eicker.marketing #performance #marketing #analytics