Uber is starting this?! Now?! Okay...

Uber will start selling trip and takeout data to marketers

https://www.engadget.com/big-tech/uber-will-start-selling-trip-and-takeout-data-to-marketers-171011769.html?src=rss

#Uber #Data #Selling #Marketers #Privacy #Surveillance #Tech

📰 Today's top stories, personally curated for you by Zorz Studios: http://zorz.it/newspaper

- A sophisticated #FallCelebration at Villa Regina Teodolinda;
- #Canon teases upcoming #camera launch for November 6, 2025;
- 67% of #ChatGPT’s top 1,000 citations are off-limits to #marketers;
- At #VogueWorld2025, stars came together to celebrate #HollywoodFashion;
- Tastemaking #art fair #ParisInternationale to launch #Milan edition in 2026, and more

#ZoracleDaily #newspaper

Want to know how the duo of decoupled Drupal and React can power modern marketing? Read this blog to learn how a headless setup simplifies every marketer’s tasks.

https://www.specbee.com/blogs/decoupled-drupal-with-react-for-marketers

#drupal #reactjs #decoupleddrupal #headlesscms #digitalmarketing #frontenddevelopment #contentmanagement #marketers #userexperience

It’s the people who make Mautic World Conference special, including innovators, contributors, and marketers who bring the Mautic community to life.

This year join us in London or online!

Note that every in-person ticket includes free online access.

🎟️ Don't wait, get your ticket today: https://2025.mauticon.org

#Mautic #London #Conference #OpenSource #OpenMarketing #marketers #Innovators #Startups #MarketingEvent #MarketingAutomation

Baby steps matter. These tools helped me earn my first blogging $ 📈

Read more: https://flip.it/8vLA3A

#blogging #digitalmarketing #marketing #bloggingtips #digitalmarketingtips #marketingtips #marketers

.@robinhenig & @scootes help me unpack what #twentysomethings mean to #marketers. https://www.martinbihl.com/business-thinking/millennials-marketing

Data analytics has become an essential tool for #marketers to gain insights and make informed decisions. With the rise of digital #marketing channels and the abundance of #data available, it has become increasingly important for marketers to understand how to collect, analyze, and utilize data effectively. Data #analytics allows marketers to identify patterns, #trends, and behaviors of their target audience, which in turn helps them to create more targeted and effective marketing campaigns.

Here are some of the key ways in which data analytics is essential to modern marketing:

Understanding customer behavior

Data analytics enables marketers to gain a deeper understanding of their customers’ behavior and preferences. By analyzing #customer data such as demographics, purchase history, and website behavior, marketers can identify patterns and trends that can be used to create more effective marketing campaigns. This information can be used to personalize marketing messages and target specific segments of the #audience, resulting in higher #engagement and conversion rates.

Improving marketing ROI

Data analytics can also be used to measure the effectiveness of marketing campaigns and identify areas for improvement. For example, by tracking metrics such as conversion rates, click-through rates, and customer lifetime value, marketers can optimize their campaigns for maximum ROI. This allows them to allocate resources more effectively and focus on strategies that are most likely to drive business growth.

Enhancing customer experience

By analyzing customer feedback and behavior, marketers can identify pain points and areas for improvement in the customer experience. This information can be used to optimize customer journeys, improve product offerings, and personalize #communications. By delivering a more tailored and personalized experience, marketers can improve customer loyalty and increase customer lifetime value.

Identifying new opportunities

Data analytics can also be used to identify new opportunities for growth and expansion. By analyzing customer data and market trends, marketers can identify emerging markets and customer segments that are underserved or have unmet needs. This information can be used to develop new #products and #services, expand into new markets, and create new #revenue streams.
#dataanalytics #customerexperience #advertising #digitalmarketing

How do you turn manual marketing into intelligent automation with Mautic?

That’s where 1Life was, until Webmecanik + Mautic + AI changed everything!

📖 Read the full case study here: https://mautic.org/case-study/1life/

#marketing #MarketingAutomation #OpenMarketing #OpenSourceAI #MarketingSoftware #CaseStudy #marketers #Mautic

Subject: complaint about cargo-culting audiophools and the #marketers that exploit them

I saw a new #scam yesterday. Well, new to me. It's probably been around forever.

There are many, many #fraudulent products and ideas out there that target the self-described "audiophiles". And because such #audiophools never do double-blind tests, they always convince themselves of just how well the #scammy products work ("you are the easiest person for you to fool").

Examples of long standing:

Super-thick "oxygen-free copper" #cables for #speakers or #interconnects, being sold at 100x the price of regular cables.

Electrically shielded fiber-optic cables (!).

Paint pens to colour in the outer edge of CDs and DVDs.

Systems to run your equipment from #batteries so as not to contaminate them with that dirty mains #AC.

#Tubes / #valves instead of solid-state #amplification.

... and on and on.

Well, yesterday I was looking for some opamps (tiny little chips, used everywhere), and came across a place selling replacement #opamps for use inside stereo equipment. You can get perfectly good designed-for-audio opamps of good quality for a few bucks each. Upgrading your equipment to better opamps sometimes made sense in the 1970s, but not now. The ones used from the factory are fine.

But no, this one was selling fancy opamps, designed for *RF* use, not audio, which normally cost $10-20 each, in fancy little metal packages, for hundreds of dollars apiece.

"A fool and his money ..."

How do you balance personalization with data sovereignty?

Our latest blog explores why ownership & control of customer data isn’t optional - it’s essential.

Read more https://mautic.org/blog/data-sovereignty-vs-personalization-drawing-the-line-with-informed-user-led-marketing/

#marketers #MarketingAutomationPlatform #Mautic #OpenSource #DigitalMarketing #DataSovereignty

Is your content compliant with the European Accessibility Act (EAA)?

Create compliant, inclusive campaigns with Mautic.

📖 Read our full blog to get tips, examples & resources: https://mautic.org/blog/eaa-compliance-for-mautic-users/

#Mautic #marketers #MarketingAutomation #MarketingTips

How do you hire faster and smarter while your company is scaling rapidly?

That was the challenge Axys Consultants faced.

📖 Read the full case study: https://mautic.org/case-study/axys-consultant/

#MarketingAutomation #FreeMarketingTools #marketers #Mautic

#GenAI systems group users based on their prompts, creating #dynamiccohorts based on intent rather than traditional #demographics. This shift in targeting, driven by #promptfingerprints and #embeddingfingerprints, requires #marketers to adapt their #contentstrategies. The future of #paidmedia lies in AI-powered systems that can detect #emergingcohorts, generate #relevantads, and #optimizeplacements in real-time. https://www.searchenginejournal.com/cohorts-clusters-and-the-coming-ai-ad-system/553141/?eicker.marketing #performance #marketing #analytics

#Reckitt has deployed a suite of #AIpowered #marketingagents to over 500 #marketers across four markets, with plans to double by year-end. The platform, built in partnership with Empathy Lab, includes 10 integrated tools for #brandstrategy, #mediaplanning, and #performancemonitoring. While not fully autonomous, the agents are already generating insights 40% faster and improving innovation concept testing. https://www.thedrum.com/news/2025/08/01/not-pilot-lessons-reckitt-s-global-rollout-agentic-ai?eicker.marketing #performance #marketing #analytics

Impact on Communication 💬 News about #socialmedia changes how we #connect, #share, and #consume #information in both personal and professional contexts.

Business and Marketing Relevance 📊 #Marketers and brands rely on social media news to adapt #strategies, reach #audiences, and leverage new #tools.

Community and Culture 🌐 Social media news shapes #digitalculture and influences how #communities form, interact, and respond to global events and trends.

👉 https://SocialMediaNews.EU
👉 @media #news

#B2Me #marketing, powered by #AI, shifts from #demographicpersonas to #behaviouralpatterns, enabling brands to connect with individuals in real time. To implement B2Me, #marketers should target behaviour, time messages to emotional states, and predict needs before searches, all while maintaining brand authenticity and trust. https://www.searchenginejournal.com/b2b-b2c-b2me-ai-revealing-the-potential-of-individual-centric-marketing/551754/?eicker.marketing #performance #marketing #analytics

Following #MarketingNews ⏰ keeps #professionals informed about new #technologies, #consumerbehaviours, and #bestpractices that can drive #businessgrowth.

#Community and #Networking 🤝 Marketing News also connects professionals, sparking #conversations, #collaboration, and #knowledgesharing across the global #marketingcommunity.

Insights and Inspiration 💡 #Newsstories, #casestudies, and #expertopinions provide #marketers with fresh ideas to innovate.

👉 https://MarketingNews.at
👉 @marketing #news

#Psylo #browser takes aim at digital #fingerprinting • The Register

Gotta keep 'em separated so the #marketers and #snoops can't come out and play

Psylo, which bills itself as a new kind of private web browser, debuted last Tuesday in Apple's App Store, one day ahead of a report warning about the widespread use of browser fingerprinting for #ad #tracking and #targeting.

It was a fortuitous coincidence.
#privacy #security

https://www.theregister.com/2025/06/24/psylo_browser_privacy_tab_silos/