Not really the angle of the article, but this is truly Lovecraft shit
"It’s unclear why Hall is specifically dunking his face in a bowl of Saratoga all the time — and he does do it in almost every video — but, again, he seems to have realized Instagram’s algorithm likes it."
It's the same way ppl talk about Mr Beast; a name that's a little on the nose for a faithful servant of a disembodied force that demands constant devotion and bizarre rituals
#garbagedaynewsletter #mrbeast #capitalism #algorithms #brand #branding #scarification
