Holiday music occupies a special place in our hearts - and ears.

I sat down for a conversation with Live Happy's Paula Felps, where we explored the reasons these tunes connect with us (and our emotions) so deeply.

Listen in here: https://www.livehappy.com/on-a-positive-note/why-holiday-music-makes-us-happy-with-steve-keller

Happy Holidays!

SXM Media #MusicScience

I'm fascinated with research into cognitive bias and its impact on decision making.

Here's a paper I co-authored on "source effects" in the evaluation of advertising music by ad professionals (and nonprofessionals) - and the potential negative financial impact that can result from that bias.

"The Impact of Source Effects on the Evaluation of Music for Advertising"

https://thearf.org/access-knowledge-2/publications/journal-of-advertising-research/the-impact-of-source-effects-on-the-evaluation-of-music-for-advertising-are-there-differences-in-how-advertising-professionals-and-consumers-judge-music/

#MusicScience #SonicStrategy #BehavioralEconomics #advertising #marketing #Bias

Full of thanks today….

…and here’s a link to this week’s edition of the “Audio Alchemy Reader” : https://paper.li/theaudioalchemist

#MusicScience #BehavioralScience #Neuroscience #SonicStrategy

We're leaving the world of #gastrophysics and #SonicSeasonings to explore the costs and benefits of #music, #soundscapes, and #noise in #healthcare settings.

I enjoyed working on this with Charles Spence, who heads up the #Crossmodal research laboratory at #Oxford. With over 250 citations, it's a decent review of the literature on the subject.

https://mmd.iammonline.com/index.php/musmed/article/view/699

#MusicScience #Healthcare #SonicTonics #Medicine

One more bit of research on the #SonicSeasoning / #crossmodalism / #psychophysics front:

"Commercializing Sonic Seasonings in Multisensory Offline Experiential Events and Online Tasting Experiences"

This a "pracademic" approach, sharing not only the science, but its practical application in #brand #marketing.

It's also not behind a journal paywall...

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.740354/full

#MusicScience
#Multisensory
#SonicStrategy

"Making sustainable foods (such as jellyfish) delicious"

Continuing with the theme of #sound & #gastrophysics, this publication details a multi-sensory design approach to cuisine.

For any of you in London, the dish was created in partnership with Chef Josef Youssef and served as part of his "Kitchen Theory Dining Experience.

Manuscript link: https://www.sciencedirect.com/science/article/abs/pii/S1878450X18301756

Kitchen Theory link: https://kitchen-theory.com/about/

#crossmodalism #SonicSeasonings #psychophysics
#research

@bomboloni @mike

I'm in #oakland as well, and have noticed the same...even on public transport. I still mask up on BART, in Ubers, and in airports/on airplanes.

@thescont

You'll find my email in my LinkTree on my profile. Feel free to connect.

At some point I'll be sharing the research we did measuring the impact of racialized listening on ad favorability and effectiveness, building on Stoever's work re: the sonic color line. Given your expertise in ethnographic, that might be of interest as well.

Always happy to engage in "knowledge transfer" 😏

@thescont :

Great project. It was interesting to see what some of the students were entering on the map.

I noticed there's a lot of tags outside of LA. If you have any students in Nashville, I could try to organize something off the beaten path (backstage at the Grand Ole Opry, studio s, Interviews with labels/publishers). Near Binghamton, NY, might chat with Jennifer Lynn Stoever about her Soundwalk project.

Also happy to set up interviews with our Music Genome team at Pandora.

Hi Ho, Hi Ho, it's off to #NewYorkCity I go...

SFO -> JFK: I'll be working there all week...

#SonicStrategy

From "spicy sounds" to "salty sounds" - a bit of research we did in pursuit of finding a crossmodally congruent soundtrack that could be used as a sound/flavour sensory hack.

"Metacognition and Crossmodal Correspondences Between Auditory Attributes and Saltiness in a Large Sample Study"

https://brill.com/view/journals/msr/34/8/article-p785_1.xml

#crossmodalism #psychophysics #SonicSeasonings #MusicScience #gastrophysics #research

As I dip my toe into the tooting waters, I thought I might start with some research shares.

This is from one of my first "sonic seasoning" studies, on the hunt for a soundtrack that would impact perceptions of the spiciness (piquancy) of food.

https://www.sciencedirect.com/science/article/abs/pii/S0950329316302737

#gastrophysics #crossmodalism #psychophysics #SonicSeasonings
#MusicScience

Every Thursday I release "The Audio Alchemy Reader" - a collection of AI curated articles, research, and links to content ranging from #MusicScience and #BehavioralEconomics to #SonicIdentity and #Marketing.

You can check it out here: https://paper.li/theaudioalchemist

Critical Ignoring.

Perhaps as important as Critical Thinking.

https://journals.sagepub.com/doi/epub/10.1177/09637214221121570

@DavidCorn : I followed your prompt from twitter which landed me on your mastodon.social page (where you seem to be "tooting"). I've found the phone app to be a bit buggy - and have resorted to the web version for edits/etc. As @CrooksandLiars suggested, you can merge the two...glad to see you here!

it will take some time for me to migrate here, but i’ll kick things off with an #intro / #introductions:

⚗️🎧 Blends sound science with sound art to empower our clients to make sound decisions.

🔍 Researches the impact of #music and #sound on human perception and behavior.

🧠 Interests include #SonicStrategy, #SonicIdentity, #SonicBranding #crossmodalism, #gastrophysics, #psychophysics, #BehavioralEconomics, #psychoacoustics, #semiotics, #SonicDiversity, #MusicScience, #archetypes, #marketing