#SonicStrategy

AudioAlchemistAudioAlchemist
2022-12-02

I'm fascinated with research into cognitive bias and its impact on decision making.

Here's a paper I co-authored on "source effects" in the evaluation of advertising music by ad professionals (and nonprofessionals) - and the potential negative financial impact that can result from that bias.

"The Impact of Source Effects on the Evaluation of Music for Advertising"

thearf.org/access-knowledge-2/

Screen shot of the first page of the journal article, "The Impact of Source Effects on the Evaluation of Music for Advertising" - found in the Journal of Advertising Research, July 2020
AudioAlchemistAudioAlchemist
2022-11-24

Full of thanks today….

…and here’s a link to this week’s edition of the “Audio Alchemy Reader” : paper.li/theaudioalchemist

AudioAlchemistAudioAlchemist
2022-11-18

One more bit of research on the / / front:

"Commercializing Sonic Seasonings in Multisensory Offline Experiential Events and Online Tasting Experiences"

This a "pracademic" approach, sharing not only the science, but its practical application in .

It's also not behind a journal paywall...

frontiersin.org/articles/10.33



Screenshot of the first page of the journal article, entitled "Commercial Sonic Seasoning in Multisensory Offline Experiential Events and Online Tasting Experiences"
AudioAlchemistAudioAlchemist
2022-11-14

Hi Ho, Hi Ho, it's off to I go...

SFO -> JFK: I'll be working there all week...

AudioAlchemistAudioAlchemist
2022-11-05

it will take some time for me to migrate here, but i’ll kick things off with an / :

⚗️🎧 Blends sound science with sound art to empower our clients to make sound decisions.

🔍 Researches the impact of and on human perception and behavior.

🧠 Interests include , , , , , , , , , , ,

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Server: https://mastodon.social
Version: 2025.04
Repository: https://github.com/cyevgeniy/lmst