I'm fascinated with research into cognitive bias and its impact on decision making.
Here's a paper I co-authored on "source effects" in the evaluation of advertising music by ad professionals (and nonprofessionals) - and the potential negative financial impact that can result from that bias.
"The Impact of Source Effects on the Evaluation of Music for Advertising"
#MusicScience #SonicStrategy #BehavioralEconomics #advertising #marketing #Bias