As a marketer by profession I feel this very deeply and struggle to find a way to communicate to fellow people on the left that the methods and tools for communicating messages and persuading masses of people SHOULD be used, as effectively as possible, to promote facts and values we align with.
I get that power is uncomfortable when so many parties visibly abuse it for malicious purposes.
But power in and of itself is a tools that needs to be wielded, and we should be cognizant about targeting it at changes that will improve our societies and help us and the planet.
Yes, donโt use power blindly. Donโt manipulate people. But using persuasive, effective tactics for mass communication to educate people on the truth and get them aboard initiatives that will help them??? Why is that evil?
It feels like the left sees power, influence, and thus marketing / PR / propaganda as too black-and-white. We need to be comfortable in navigating the grey. https://sauropods.win/@futurebird/114913847088444610