Fun preprint (long read) on the persuasiveness of humans vs LLMs with people taking a casual quiz. Move aside, human influencers.
"Our study demonstrates that frontier LLMs such as Anthropic’s Claude 3.5 Sonnet are highly effective persuaders, often exceeding the persuasive capabilities of incentivized human participants."
Though some of that may be due to the medium (text) itself.
"LLMs excel at producing messages that are logically coherent, grammatically fluent, and highly structured, characteristics that enhance the perceived credibility and clarity of their arguments—factors known to increase persuasive impact."
And interesting to note:
"We find that the persuasiveness of human persuaders remained stable over the course of the experiment, showing no significant decline across successive interactions. By contrast, participants paired with an LLM persuader became progressively less persuaded as the experiment unfolded."
Might be worth a read, if you found the quotes interesting. https://arxiv.org/abs/2505.09662#