"I was recently helping a new client get set up ... And seeing it all again through fresh eyes?"
&
"If we want this thing to thrive we have to face the user experience sins head-on".
Rare skills indeed.
Stepping down from the expert-podium and engaging directly with how things are being used by humans is so difficult.
cf #Linux replacing MS Windows
(A lot of #BadScience has resulted from similar failings. Book 1986 #AConspiracyOfCells
Article 2001)
https://www.thelancet.com/journals/lanonc/article/PIIS1470-2045(00)00402-2/abstract