At #AdobeSummit, has #AgenticAI for marketers made its public debut?

While half of the Vegas megaconference grapples with implementing current generative offerings, the other put a flag in the sand for #AI’s much-vaunted next phase.

https://www.thedrum.com/news/2025/03/21/adobe-summit-has-agentic-ai-marketers-made-its-public-debut?utm_source=flipboard&utm_content=TheDrumMag/magazine/The+Drum

#DigitalMarketing

Adobe has introduced Project Slide Wow, an AI-powered tool that transforms raw customer data into PowerPoint presentations

#AI #GenAI #Adobe #ProjectSlideWow #AIAutomation #PowerPoint #EnterpriseAI #MarketingTech #PresentationTools #AdobeSummit

https://winbuzzer.com/2025/03/20/adobe-expands-ai-offering-with-automated-powerpoint-creation-tool-xcxwbn/

I heard that phrase "creativity for all" during the #AdobeSummit keynote and keep thinking...

Ich war auf dem #AdobeSummit und konnte mir dort u.a. anschauen, welche neuen AI-Tools dort vorgestellt wurden.. aber auch, wie z.B. Delta oder die MLB in den USA Digitalisierung definieren.

Hier 👉 https://www.metacheles.de/adobe-summit-2024-highlights/ geht es zur neuen Folge von #MeTacheles und wie immer freue ich mich, wenn ihr diese mit eurem Netzwerk teilt.

Danke fuer all euren Support 🙏

Das war, neben dem unglaublichen Jetlag, wirklich die groesste Ueberraschung der letzten Jahre.

Ich bin ohne grosse Erwartungen zum #AdobeSummit gestartet & inzwischen mehr als positiv ueberrascht. Die Keynotes am gestrigen Mittwoch waren auf TED-Niveau. Mehr dazu am Sonntag bei #MeTacheles

Moin #Mastodon und euch einen gesunden Start in diesen Tag.

Disclaimer: Adobe hat alle Reise/Unkosten uebernommen und keinen Einfluss darauf was/wie ich poste/berichte.

We saw 5x engagement, we also created 5x more content.. well.. if that isn't a 1:1 correlation, idk what is 🤷‍♂️ #AdobeSummit

I love how summit is just marketers marketing to other marketers 😂

Watching the #AdobeSummit and the company they're showcasing, Pfizer, is touting that they were able to create 8000 illustrations using generative AI for their marketing and web assets within 4 weeks.. it may help the bottom line now, but wow are we gonna be getting flooded with way more junk content in the years to come 😑

@hpower Das war sehr ironisch gemeint…#AdobeSummit die Leute verstehen ihr Handwerk👍🏻

SUMMIT PUPPIES!!! #adobeSummit

Oooh, this is exciting: setting up the webSDK/event-forwarding, etc is about to get a lot easier. A lot of the clunky config stuff, currently spread between a bunch of Adobe tools/interfaces, is getting streamlined. #adobeSummit

“We went (client-to-)server-side so we could go cookieless…”
Every time I hear the phrase “cookieless”, I feel like shouting “am I the only one that sees the emperor has no clothes?!” Are y’all just gaslighting me?
#adobeSummit

At #adobeSummit I see what a weirdly small industry it is (somehow all my clients/coworkers since 2006 know each other and we’re all connected in a thousand ways)… yet I also get to become aware of a ton of brilliant, creative, experienced industry geniuses I’ve never heard of.

At #adobeSummit Analytics Rockstar’s session and the very first one from Victoria Stapleton from @Acronym_Media is already something I can see myself using: capture the destination for activity map links.

I have been assured, the #adobeSummit puppies will be here tomorrow

Ah yes, the annual #adobeSummit celebrity speaker “why the heck am I here”… no conference is complete without it.

Regarding data collection: “We spend too much time thinking of what we need/want in the moment, instead of thinking about what we will need in the future” -Pam Frei
this is a barrier to our data collection practices being revenue generators rather than cost centers.
#adobeSummit

I love that @Jimalytics seems to have the same love/hate relationship with CSS selector-based implementations that I do.
Using them is such a fun puzzle to solve! Too bad you’re setting yourself up for failure by going that route instead of a solid data layer.. #adobeSummit

Dear Adobe and all #adobeSummit presenters. Please, PLEASE make it clear which features are only for CJA and not Adobe Analytics.
Meet your customers where they are, not only where you want them to be. *sigh*

At @TravisSabin 's #adobeSummit session, seeing new/soon-to-come Analysis Workspace features. I literally audibly gasped when he showed a future feature: flat workspace tables. When you subrelate a dimension, you can create a new column for it rather than extra breakdown rows.

Oh wow! Protest hecklers yelling at the Eli Lily speaker about testing on animals. They've handled it very well, but you can still hear the yelling as they're dragged away. #AdobeSummit
At about 5:07 in the current live feed.
https://business.adobe.com/summit/adobe-summit.html