Amazon tightens view attribution as ROAS reporting splits: Amazon implemented shopping-signal enhanced attribution methodology on January 1 affecting view-based campaign measurement across Sponsored Brands, Sponsored Display, and Amazon DSP formats while introducing dual reporting through "all views" metrics. https://ppc.land/amazon-tightens-view-attribution-as-roas-reporting-splits/ #AmazonAdvertising #ROAS #DigitalMarketing #Attribution #SponsoredBrands
#AmazonAdvertising
This week: Amazon unleashes advertising infrastructure overhaul: Amazon debuts unified Campaign Manager, AI agents, and expanded analytics at unBoxed 2025 while Google rolls out measurement improvements and IAB Tech Lab introduces agentic standards. https://ppc.land/this-weamazon-unleashes-advertising-infrastructure-overhaul/ #AmazonAdvertising #DigitalMarketing #CampaignManager #AIInMarketing #Analytics
Amazon introduces fractional share of voice for homepage hero ads: Amazon's homepage hero package now offers advertisers five new share of voice options and audience-specific targeting with full-screen redesigned placements. https://ppc.land/amazon-introduces-fractional-share-of-voice-for-homepage-hero-ads/ #AmazonAdvertising #DigitalMarketing #PPC #HomePageAds #FractionalShare
Amazon adds Brand Store page views metric for Sponsored Brands: Amazon Advertising launched tracking for Brand Store page views attributed to Sponsored Brands campaigns on November 3, 2025, with historical data available starting September 15. https://ppc.land/amazon-adds-brand-store-page-views-metric-for-sponsored-brands/ #AmazonAdvertising #SponsoredBrands #BrandStore #DigitalMarketing #Ecommerce
Macy's integrates Amazon's retail advertising technology for sponsored products: Macy's Media Network launches sponsored products through Amazon Retail Ad Service, enabling advertisers to reach millions of shoppers via familiar campaign tools. https://ppc.land/macys-integrates-amazons-retail-advertising-technology-for-sponsored-products/ #Macys #AmazonAdvertising #RetailMarketing #SponsoredProducts #DigitalMarketing
Amazon advertising hits $17.7B as AWS accelerates with Anthropic AI cluster: Amazon advertising revenue reached $17.7 billion in Q3 2025, growing 22% year-over-year. AWS hit $33 billion with Project Rainier running Anthropic Claude models. https://ppc.land/amazon-advertising-hits-17-7b-as-aws-accelerates-with-anthropic-ai-cluster/ #AmazonAdvertising #AWS #CloudComputing #AI #DigitalMarketing
AWS becomes central infrastructure for advertising beyond Amazon's own business: AWS RTB Fabric announcement on October 23 reveals Amazon's strategy to control advertising infrastructure, with cloud services generating 70% of company profits. https://ppc.land/aws-becomes-central-infrastructure-for-advertising-beyond-amazons-own-business/ #AWS #AmazonAdvertising #CloudComputing #RTBFabric #DigitalMarketing
Amazon introduces reserve share of voice for branded search: Amazon launches fixed-price advertising for branded keywords in October 2025, enabling brands to secure Sponsored Brands top-of-search placements through API access. https://ppc.land/amazon-introduces-reserve-share-of-voice-for-branded-search/ #AmazonAdvertising #DigitalMarketing #PPC #SponsoredBrands #SEO
Engadget: Twitch adds a new live-shopping feature powered by Amazon Ads. “Announced ahead of TwitchCon, which kicks off today in San Diego, Twitch is launching the live-shopping feature in partnership with e.l.f. Cosmetics, a sub-brand of e.l.f. Beauty. The tech is powered by Amazon Ads.”
Macy's goes where media buyers buy with Amazon partnership: Macy's VP explains Amazon Retail Ad Service integration as strategy to meet advertiser demand for simplified purchasing workflows. https://ppc.land/macys-goes-where-media-buyers-buy-with-amazon-partnership/ #Macys #AmazonAdvertising #RetailPartnership #MediaBuying #DigitalMarketing
Amazon advertising revenue jumps 22% to $15.7 billion in Q2 2025: Strong performance driven by Connected TV partnerships and AI-powered tools as platform expands reach across retail and streaming. https://ppc.land/amazon-advertising-revenue-jumps-22-to-15-7-billion-in-q2-2025/ #AmazonAdvertising #AdvertisingRevenue #ConnectedTV #AI #DigitalMarketing
NETFLIX ADS signs up to Video Futures Collective’s streaming ad initiative
#AmazonAdvertising #DisneyAdvertising #Foxtel #FoxtelMedia #Netflix #NetflixAds #VideoFuturesCollective
ICYMI: Amazon's ad business surges 19% to $13.9 billion in Q1 2025: Strong advertising growth outpaces overall revenue as Amazon expands reach to 275 million users. https://ppc.land/amazons-ad-business-surges-19-to-13-9-billion-in-q1-2025/ #AmazonAdvertising #AdGrowth #DigitalMarketing #PPC #MarketingStrategy
ICYMI: Amazon enhances optimization for Sponsored Display campaigns: Machine learning improvements focus on driving incremental sales across campaign types. https://ppc.land/amazon-enhances-optimization-for-sponsored-display-campaigns/ #AmazonAdvertising #SponsoredDisplay #MachineLearning #DigitalMarketing #Ecommerce
ICYMI: Amazon introduces conversion tracking to measure advertising path effectiveness: New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths. https://ppc.land/amazon-introduces-conversion-tracking-to-measure-advertising-path-effectiveness/ #AmazonAdvertising #ConversionTracking #DigitalMarketing #AdTech #MarketingAnalytics
ICYMI: Amazon consolidates first-party ad inventory across owned media properties: Digital advertising update brings unified inventory access across Amazon's websites and devices for display and video campaigns. https://ppc.land/amazon-consolidates-first-party-ad-inventory-across-owned-media-properties/ #AmazonAdvertising #DigitalMarketing #AdTech #DisplayAds #VideoMarketing
ICYMI: Amazon introduces conversion tracking to measure advertising path effectiveness: New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths. https://ppc.land/amazon-introduces-conversion-tracking-to-measure-advertising-path-effectiveness/ #AmazonAdvertising #ConversionTracking #DigitalMarketing #AdTech #CustomerJourney
Amazon consolidates first-party ad inventory across owned media properties: Digital advertising update brings unified inventory access across Amazon's websites and devices for display and video campaigns. https://ppc.land/amazon-consolidates-first-party-ad-inventory-across-owned-media-properties/ #AmazonAdvertising #DigitalMarketing #AdTech #MediaBuying #DisplayAdvertising
Amazon keeps gaining share and traction. Time to shift gears in online advertising #amazon #amazonadvertising #digitalmarketing
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