Nativo adds standard display ads to native platform: Nativo expands beyond native formats with standard IAB display units, enabling advertisers to manage multiple ad types through single platform announced October 15. https://ppc.land/nativo-adds-standard-display-ads-to-native-platform/ #Nativo #DisplayAds #NativeAdvertising #DigitalMarketing #IAB
#DisplayAds
Google makes AI audience personas available to all Display Video 360 users: Google expands access to artificial intelligence-driven audience targeting tool that converts marketing personas into actionable campaign parameters across its programmatic platform. https://ppc.land/google-makes-ai-audience-personas-available-to-all-display-video-360-users/ #Google #AI #DigitalMarketing #AudienceTargeting #DisplayAds
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Google announces major DV360 changes for September: Google reveals comprehensive updates to Display & Video 360 and Campaign Manager 360 for September 2025, affecting metrics, impression counting, and EU political ads. https://ppc.land/google-announces-major-dv360-changes-for-september/ #Google #DV360 #DisplayAds #VideoMarketing #CampaignManager360
ICYMI: Criteo debuts auction-based display ads for retail media flexibility: Programmatic technology brings bidding dynamics to retail environments, supporting major clients like Costco and Shipt with automated pricing options. https://ppc.land/criteo-debuts-auction-based-display-ads-for-retail-media-flexibility/ #Criteo #RetailMedia #ProgrammaticAds #DisplayAds #AuctionBased
ICYMI: Criteo debuts auction-based display ads for retail media flexibility: Programmatic technology brings bidding dynamics to retail environments, supporting major clients like Costco and Shipt with automated pricing options. https://ppc.land/criteo-debuts-auction-based-display-ads-for-retail-media-flexibility/ #Criteo #RetailMedia #ProgrammaticAdvertising #DisplayAds #AuctionBased
Criteo debuts auction-based display ads for retail media flexibility: Programmatic technology brings bidding dynamics to retail environments, supporting major clients like Costco and Shipt with automated pricing options. https://ppc.land/criteo-debuts-auction-based-display-ads-for-retail-media-flexibility/ #Criteo #RetailMedia #ProgrammaticAds #DisplayAds #Costco
ICYMI: Google expands display options for AdSense ad intents format: Google introduced display ads to ad intents May 21, giving publishers new monetization options alongside search results. https://ppc.land/google-expands-display-options-for-adsense-ad-intents-format/ #GoogleAds #AdSense #DisplayAds #Monetization #DigitalMarketing
ICYMI: Google expands display options for AdSense ad intents format: Google introduced display ads to ad intents May 21, giving publishers new monetization options alongside search results. https://ppc.land/google-expands-display-options-for-adsense-ad-intents-format/ #GoogleAds #AdSense #DisplayAds #DigitalMarketing #Monetization
Google expands display options for AdSense ad intents format: Google introduced display ads to ad intents May 21, giving publishers new monetization options alongside search results. https://ppc.land/google-expands-display-options-for-adsense-ad-intents-format/ #GoogleAds #AdSense #DigitalMarketing #OnlineMonetization #DisplayAds
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Weekly output: American Airlines WiFi, Archer Aviation eVTOL air taxis, Google display-ads antitrust violations
During one of the busier travel weeks of the year (happy Easter, everyone), it only seems right for two of my posts for clients to involve commercial aviation. Airlines also figure in my own schedule over the coming week, because Saturday night I depart for Brazil to moderate three panels at Web Summit Rio.
In addition to the posts below, I wrote one Thursday for Patreon readers about how my attitude about taking press trips–meaning, trips subsidized by the company or organization behind the event in question–has changed over the past 10 years.
4/15/2025: Free Inflight Wi-Fi (Finally) Coming to American Airlines, PCMag
AA started this week with the least-competitive WiFi pricing of any U.S. carrier, and now it has one of the most-asterisked announcements of free WiFi among its competitors.
4/17/2025: Archer Aviation, United Airlines Tease Electric Air Taxi Hops to NYC Airports, PCMag
Spending half an hour on a Teams call with Archer’s chief commercial officer Nikhil Goel yielded details left out of the the company’s press release–as well as a questionable assurance that the Trump administration’s devotion to innovation would speed the Federal Aviation Administration’s certification of its Midnight electric vertical-take-off-and-landing aircraft.
4/17/2025: Google Guilty of ‘Willfully Anticompetitive Acts’ in Display-Ads Business, Court Finds, PCMag
A little over two years after I filed a post from a deli in Wallops Island, Va., about the Justice Department’s lawsuit alleging multiple antitrust violations by Google in its display-ads business, I covered Judge Leonie Brinkema holding for the plaintiffs on three of their five claims in a ruling that could lead to the forced divestiture of major parts of Google’s display-ads business. Since that business has done my own industry few favors in recent years, I don’t feel too sorry for Google about that possibility.
#AA #airTaxi #AmericanAirlines #AmericanAirlinesWiFi #ArcherAviation #bannerAds #displayAds #eVTOL #EWR #GoogleAntitrust #GoogleDisplayAds #inflightWiFi #LGA #NYC #NYCAirports #UnitedAirlines
SEO affiliates make money from content they wrote years ago?
Well-optimized blog posts and videos can keep generating affiliate sales for years without additional work. This is why SEO is the best long-term strategy. #AffiliateSEO #PassiveIncome #MarketingTips
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ICYMI: Amazon's brand lift study reveals impact of combined video and display formats: Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement. https://ppc.land/amazons-brand-lift-study-reveals-impact-of-combined-video-and-display-formats/ #BrandLift #Advertising #MarketingStrategy #VideoMarketing #DisplayAds
ICYMI: Amazon consolidates first-party ad inventory across owned media properties: Digital advertising update brings unified inventory access across Amazon's websites and devices for display and video campaigns. https://ppc.land/amazon-consolidates-first-party-ad-inventory-across-owned-media-properties/ #AmazonAdvertising #DigitalMarketing #AdTech #DisplayAds #VideoMarketing
Amazon's brand lift study reveals impact of combined video and display formats: Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement. https://ppc.land/amazons-brand-lift-study-reveals-impact-of-combined-video-and-display-formats/ #Amazon #BrandLift #VideoMarketing #DisplayAds #DigitalMarketing
Amazon DSP enhances display ad targeting with fold position controls: Amazon DSP launches new targeting features for display and native inventory, expanding advertiser control over ad placements. https://ppc.land/amazon-dsp-enhances-display-ad-targeting-with-fold-position-controls/ #AmazonDSP #DigitalMarketing #AdTargeting #DisplayAds #NativeAdvertising
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