#AmericanSignMuseum

Sam at BLAGblag@typo.social
2026-02-02

It was nice to get name-checked in this Cincinnati Magazine piece about the book I wrote for the American Sign Museum:

cincinnatimagazine.com/article

The photo shows the book in-situ on the Museum's flagship 'Main Street' installation, which frames original historic signs in/on storefronts constructed and decorated to reflect different eras of America's commercial past.

More about the book here: bl.ag/a-sneak-peek-inside-the-.

#AmericanSignMuseum #Book #Signs #Cincinnati

Cover of a book that says "American Sign Museum" in a horizontal band across the centre. Above and below this are scenes from the museum with a variety of brightly coloured and illuminated signs. The book is stood up on a wooden table with some of those sign scenes in the background.
Sam at BLAGblag@typo.social
2026-01-28

I just voted for the American Sign Museum in USA Today’s competition to name the country’s Best Pop Culture Museum.

You can too, here:

10best.usatoday.com/awards/ame

#AmericanSignMuseum #PopCulture #USAToday #Signs

Sam at BLAGblag@typo.social
2026-01-24

An original See Rock City barn sign at the American Sign Museum.

Photo by Natalie Grilli from our book, bl.ag/a-sneak-peek-inside-the-:

"Rock City in Chattanooga, TN, was founded by Garnet and Frieda Carter in 1932, and established itself as a popular botanical and geological tourist destination. Visitors came to see Frieda’s beautiful gardens and the views (of seven states on a clear day) from the top of the mountain nearby."

Continues 1/3

#Ghostsigns #RockCity #AmericanSignMuseum #Signs

Event space with chairs set out. To the right are five illuminated neon signs, including a clearly visible portion of the Chevrolet logo in blue. Straight ahead is a sign formed of wooden boards in the shape of a barn with a peaked roof. The beams are dark and onto them are large painted white letters that fill the space and read "See beautiful Rock City, atop Lookout, MT.".
Sam at BLAGblag@typo.social
2026-01-12

Cheers!

The American Sign Museum book makes it to Canada and poses in front of Elaine Wallis' test piece for one of the Museum's internal murals. Sadly the final mural didn't make it into the book, but it was featured in BLAG 06 (bl.ag/06).

Take a look inside the American Sign Museum book: bl.ag/a-sneak-peek-inside-the-.

#AmericanSignMuseum #Mural #SignPainting #Snappers #Tavern

A copy of the American Sign Museum book, with its cover dominated by colourful illuminated signs, is visible in the foreground, resting on someone's knee and their foot poking out from behind the book. In the distance is a white wall with a mural painted on it. The mural depicts a kindly grey-haired man holding a glass tankard of beer with lettering underneath that reads "Snapper's Tavern, Come on In!, Raise a Glass to the Craft".
Sam at BLAGblag@typo.social
2025-12-08

New at bl.ag online, 'Glorious Gilding Samples at the American Sign Museum', with some exclusive cutting room floor content from the Museum's new book:

bl.ag/glorious-gilding-samples

More on the book here:

bl.ag/a-sneak-peek-inside-the-

#Gilding #GoldLeaf #Letters #AmericanSignMuseum #SignPainting #Signwriting #YeOldeSignShoppe #Lettering #Craft

Ornate Tuscan letter L with its face and block shade decorated with a variety of gilded and painted effects..
Sam at BLAGblag@typo.social
2025-12-05

@DanMorgan The American Sign Museum has what is believed to be the last authentic 'Great Sign' in existence. It's displayed at the entrance and, once you step inside, there's also a scale replica that was used for things like trade shows and also the original blueprints for its design.

americansignmuseum.org/entry/?

#HolidayInn #Signs #AmericanSignMuseum #GreatSign

Sam at BLAGblag@typo.social
2025-10-10

New at bl.ag online, 'A Sneak Peek Inside the American Sign Museum Book', which is now available to pre-order via the BLAG shop and directly from the Museum itself.

bl.ag/a-sneak-peek-inside-the-

#Signs #AmericanSignMuseum #SignPainting #NeonSigns #IlluminatedSigns #Lettering #SignDesign #SignHistory

Photo of a square-format opened to a spread that has a red band across the middle with bold white letters that read "Celebrating 25 Years, ASM". This is set on top of a photo that shows a scene from inside the American Sign Museum with a bright and colourful display of neon and other illuminated signs all competing for attention.
Sam at BLAGblag@typo.social
2025-10-09

There's a special sneak peak inside coming today for subscribers to my weekly email list (bl.ag/join), but the American Sign Museum book (softcover edition) is now available to pre-order from the BLAG shop:

shop.bl.ag/products/american-s

NB. Pictured is the hardcover edition which is also available for pre-order, alongside the softcover edition, directly from the Museum: 48055.blackbaudhosting.com/480

#Signs #AmericanSignMuseum #Books #Ad

Book cover with a central horizontal band of read and 'American Sign Museum' set in white text inside this. Above and below is a dazzling riot of colourful and illuminated signs as visible inside the museum itself.
Sam at BLAGblag@typo.social
2025-10-02

Just one more sleep now until I get my hands on an advance copy of the American Sign Museum book that I've written. I cannot wait to see it!

March feels a long time ago now, but this trip was the catalyst for the intense months that followed:

bl.ag/my-week-at-the-american-

#Signs #AmericanSignMuseum #Books

Sam at BLAGblag@typo.social
2025-09-05

Tomorrow (Saturday) I'm speaking at the online Neon Speaks event.

eventbrite.com/e/passport-to-n

It's the first public opportunity to take a look inside the forthcoming American Sign Museum book.

48055.blackbaudhosting.com/480

I'm speaking alongside the book's photographer Natalie Grilli and designer Kathy Kikkert, plus Erin Holland and Tod Swormstedt from the museum, about how the publication came together, what's inside, and some stuff that got cut along the way.

#Signs #Neon #AmericanSignMuseum

Cover for the American Sign Museum book, with the museum name in white on pink in a band through the middle with a colourful display of multiple signs of all kinds from the museum above and below this.
Sam at BLAGblag@typo.social
2025-08-26

"We’re the Sign Museum and we need a sign." — founder Tod Swormstedt on the American Sign Museum's new sign:

signsofthetimes.com/american-s

#Signs #AmericanSignMuseum #Cincinnati #Ohio

Sam at BLAGblag@typo.social
2025-08-11

The American Sign Museum book that I wrote has now gone to print. You can pre-order it here: 48055.blackbaudhosting.com/480.

#Signs #AmericanSignMuseum #Books

Sam at BLAGblag@typo.social
2025-08-06

New(ish) at bl.ag online, 'Letterheads 50: 28 Days Later', in which I try to make sense of what happened at the American Sign Museum in June through the lens of photographer Natalie Grilli.

bl.ag/letterheads-50-28-days-l

See if you can find me in this huge group shot that Natalie stitched together after shooting a bunch of pictures from up a ladder...

#SignPainting #Letterheads #SignPainters #Signwriting #Signwriters #Lettering #Craft #AmericanSignMuseum

Group photo with hundreds of people in it. They are in a museum/gallery setting which is filled with old signs, the most prominent of which is the IOKA theatre marquee with its neon letters on top and the readerboard below that says "Welcome Letterheads".
Sam at BLAGblag@typo.social
2025-07-17

@LibrarianRA When I was there last month I got to see the work-in-progress on this one that will soon be positioned at the entrance to the American Sign Museum in Cincinnati.

At work on it is Christine Brunk DeShazo, who led the production of the original design by Noel B. Weber.

#SignPainting #MuralPainting #GreetingsFrom #AmericanSignMuseum

Sign painter on a step ladder painting a pictorial element on a 'Greetings From' mural where the landmarks are set within the letters of the word "Camp".
Sam at BLAGblag@typo.social
2025-06-11

Today I'm learning about opal (or milk) glass signs, and this short video is a neat explanation of how they were made, including the process of shaping the original letterforms in clay.

youtube.com/watch?v=3UD3iypwQ1

The technique was pioneered by what is now the Flexlume Sign Company, and there are a number of their original opal glass signs at the American Sign Museum.

americansignmuseum.org/folder-

#Signs #Craft #Letters #AmericanSignMuseum

Sam at BLAGblag@typo.social
2025-04-22

After India and Belgium, we fly across the Atlantic for a look behind the scenes of the recent American Sign Museum expansion. 'Magic on Main Street' is the third BLAG Meet session (bl.ag/meet).

I got to see the new spaces last month, and the report is here: bl.ag/my-week-at-the-american-. Saturday's session will only scratch the surface, but will give you the opportunity to hear from those that brought the whole thing together.

#SignPainting #SignPainters #AmericanSignMuseum #Lettering

View from over a man's shoulder as he adds a black shade to green lettering on glass.
Sam at BLAGblag@typo.social
2025-03-13

'My Week at the American Sign Museum' is the latest at bl.ag online: bl.ag/my-week-at-the-american-.

NB. It's a long one, so grab a drink, get comfortable, and settle in for a visual feast.

#Signs #AmericanSignMuseum #SignPainting #Neon

Illuminated neon signs that say 'GO' with arrows below pointing down-right, and 'GULF', among other neon signs.
Sam at BLAGblag@typo.social
2025-03-12

I've been at work on a bit of a monster post reviewing my week at the American Sign Museum. It'll be hitting the inboxes of email subscribers at bl.ag/join tomorrow.

While I was there, I made an appearance on the local TV station, which you can see from 49:05 here on YouTube: youtube.com/live/iDUKMX3g04c?f.

It's full steam ahead for our book project, with the publication now available to pre-order here: 48055.blackbaudhosting.com/480

#Signs #AmericanSignMuseum #NeonSigns #Neon #Museum

Three people, one of whom is a TV presenter with microphone, standing in front of a cacophony of neon and illuminated signs.
Sam at BLAGblag@typo.social
2025-03-10

Jenna Homen is first out of the blocks with her report from last week's visit to the American Sign Museum.

jennahomen.substack.com/p/a-lo

All being well, mine will follow on Thursday.

#Signs #AmericanSignMuseum #Neon #SignPainting

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