Think I finally put words to something that’s bugged me about #influencer culture ever since it became a thing. Maybe this was obvious to others, but:
What has been lost in the realm of influencers is trust in their genuine interests. If these people need to be paid to talk about everything, how can we trust their opinions on anything?
For #Bear2, we experimented with a few influencers to help promote it. And at least for me, it was a crummy, demoralizing experience.