"Why do these solutions fall so short? Because many of these copyright lawsuits, licensing solutions and digital replica rights are Trojan horses, inside of which sits big content. The Copyright Alliance, an influential non-profit advocating for the interests of the “copyright community”, argues for strong copyright solutions to generative AI. While it claims to “advocate for individual creators”, its board of directors is stacked with industry executives from media giants such as Paramount, NBC Universal, Disney and Warner Bros.
But why all the fanfare of coalition-building when the entertainment industry could just quietly pocket billions in deals with tech companies? Because big content needs artists. Its media empires need artists’ labour to profit, its lobbying needs artist support to seem legitimate and its new AI business partners need artists’ art.
This fact points to a strategy that entertainment executives fear far more than AI, one that would empower artists to challenge the status quo across big content and big tech: organised labour. Unionised creative workers, such as those in the Writers Guild and Screen Actors Guild–American Federation of Television and Radio Artists, have secured meaningful protections against AI through strikes and collective bargaining. Copyright is a tool too antiquated, too static and too indelicate to bear the task of deciding the future of an already precarious creative labour force. If big content truly cared about protecting artists from AI, it would stop trying to sell their voices as training data and start listening to them."
https://www.theguardian.com/commentisfree/2025/nov/15/big-content-ai-entertainment-media-conglomerates-tech
#AI #GenerativeAI #BigContent #BigTech #Monopolies #Copyright #IP #IntellectualMonopolies #Rentism