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#Cola15

LoC Appreciation Societytestlocgovappreciation@mastodon.ozioso.online
2025-12-23

Avec la carte, nous en aurons peu, mais nous en aurons tous. Casse aujourd'hui ton sucre en deux pour en avoir demain? [1916]
1 print (poster) : lithograph, color ; 56 x 35 cm. | Large sword cutting sugar cone in two.

#Casseaujourdhui #yourdhuiton #French #Cola15 #Vienne-Cola #Paris #WorldWarI #worldwar #warposters #french #sugar #france #daggers&swords #lithographs #color #photopgraphy #LibraryOfCongress

loc.gov/pictures/item/99613680/

The image depicts a poster with bold, graphic style typical of early 20th-century advertising. It features a large sword cutting through what appears to be a sugar cone on the left side and resting diagonally across the right half of the frame. The background is divided into vertical stripes in shades of yellow, red, green, blue, and white. Overlaid text reads "Avec la carte — nous en aurons peu, mais nous en aurons toujours," suggesting a message about limited resources or opportunities being available only to those with something called 'the card.' Below this main statement is another phrase: "Casse (your'dhui ton sucre en deux pour en avoir demain? pour en avoir air de main?" which translates from French as "(Break) today your sugar into two pieces for tomorrow's hand." This indicates a metaphorical suggestion to conserve resources now in order to obtain something else later. The poster includes additional text providing context and credits: "vienne Cola 15 ans," indicating the age of Vienne-Cola, likely referencing an early cola product or brand; a date range "de l'Industrie" with further details related to Paris's sugar industry during World War I (given by WWI abbreviation); another phrase in French possibly about 'the card,' and information regarding its production. The poster seems reflective of wartime propaganda themes, promoting conservation for future needs.

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