Lmst

VIOOH expands London programmatic DOOH with London Lites partnership: Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels. https://ppc.land/viooh-expands-london-programmatic-dooh-with-london-lites-partnership/ #VIOOH #ProgrammaticAdvertising #DOOH #DigitalOutOfHome #LondonAdvertising

Programmatic digital out-of-home adoption reaches 30% in China: China's programmatic digital out-of-home advertising market demonstrates steady growth with 30% adoption rate among surveyed companies. https://ppc.land/programmatic-digital-out-of-home-adoption-reaches-30-in-china/ #ProgrammaticAdvertising #DigitalOutOfHome #DOOH #ChinaAdvertising #MarketingTrends

ICYMI: Google's new requirements for Connected TV and Digital out-of-home inventory: Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization. https://ppc.land/googles-new-requirements-for-connected-tv-and-digital-out-of-home-inventory/ #GoogleAds #ConnectedTV #DigitalOutOfHome #AdMonetization #CTV

Google's new requirements for Connected TV and Digital out-of-home inventory: Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization. https://ppc.land/googles-new-requirements-for-connected-tv-and-digital-out-of-home-inventory/ #GoogleAds #ConnectedTV #DigitalOutOfHome #CTV #DOOH

ICYMI: Former Teads executive returns to VIOOH as product chief: Ludovic Menard rejoins digital out-of-home platform VIOOH as CPO, bringing ad tech and machine learning expertise. https://ppc.land/former-teads-executive-returns-to-viooh-as-product-chief/ #AdTech #DigitalMarketing #MachineLearning #DigitalOutOfHome #VIOOH

ICYMI: AFA Decaux expands DOOH network in Denmark with VIOOH: Partnership enables programmatic trading across 238 premium digital screens in Denmark's largest cities. https://ppc.land/afa-decaux-expands-dooh-network-in-denmark-with-viooh/ #DigitalOutOfHome #DOOH #ProgrammaticAdvertising #VIOOH #AFADecaux

T-Mobile acquires Vistar Media's DOOH system in strategic $600 million deal: Major acquisition consolidates digital out-of-home content management capabilities with T-Mobile's data infrastructure. https://ppc.land/t-mobile-acquires-vistar-medias-dooh-system-in-strategic-600-million-deal/ #TMobile #VistarMedia #DOOH #DigitalOutOfHome #Acquisition

ICYMI: ECN and VIOOH partnership brings programmatic digital out-of-home to European offices: Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations in Europe. https://ppc.land/ecn-and-viooh-partnership-brings-programmatic-digital-out-of-home-to-european-offices/ #DigitalOutOfHome #ProgrammaticAdvertising #DOOH #MarketingStrategy #AdTech

Mit Out-of-Home zu mehr Nachhaltigkeit im Media-Mix

#Aussenwerbung #DigitalOutofHome #DOOH #Effizienz #Kampagnen #Marken #Markenkampagnen #MediaMix #MediaMixKampagnen #Mediaforschung #Mediaplanung #Nachhaltig #Nachhaltigkeit #ooh #OutofHome #OutofHomeMedien #Werbebudgets #Werbekunden #Wirkungsstudie #Plakatwirkt #Plakat #WirbringenSieGROSSraus #OutofHomeMomente #Marketing #plakativeMomente

https://plakat-wirkt.de/mit-out-of-home-zu-mehr-nachhaltigkeit-im-media-mix/

Unser #StandortdesMonats #Juni 2024 – #Oberhausen, Mülheimer Str. (B223)
Nutzen Sie unsere reichweitenstarke #DigitalOutofHome (#DOOH) #Werbefläche und schaffen Sie einprägsame #OutofHomeMomente für Ihre #Zielgruppe.

#Aussenwerbung #Marketing #OutofHome #OutofHomeMedia #Werbestandort #Plakatwirkt #WirbringenSieGROSSraus #WirmachenSiebekannt

https://plakat-wirkt.de/unser-standort-des-monats-juni-2024-oberhausen-muelheimer-str-b223/

🥇Out-of-Home, seit Jahren eine sichere "Bank" in punkto Wachstum, steht nach dem ersten Quartal 2024 erneut glänzend da, wie der aktuelle Nielsen "#Werbetrend" für die Monate Jan. bis März zeigt📈💪

#Aussenwerbung #billboard #CustomerJourneys #DigitalOutofHome #DOOH #Markenaufbau #Marketing #Marktanteil #Mediamix #NewBusiness #ooh #OOHMedien #OutofHome #OutofHomeMedia #OutofHomeMedien #OutofHomeMomente #Plakatwirkt